Accolades for Bauer
Accolades for Bauer
Bauer Media New Zealand continues to strengthen its influential position in the publishing, digital and custom media space following multiple wins at the recent 2017 Magazine Publishers Association (MPA) Awards. The following is a snapshot of the wins that highlight Bauers’ focus on accelerating its innovation, video, digital, custom publishing, and new product development.
This year’s MPA awards saw Nadia, which launched into market last year, take home the coveted 2017 Supreme Magazine of the Year, with judges commenting that the publication got “full marks for editorial vision, journalistic craft and a smart business and distribution model.”
Bauer’s free urban weekly, Paperboy, which also launched in 2016, scooped the Best Rising Brand award. The publication was praised for its rapid integration into Auckland culture and engaging effectively with a hard-to-reach audience.
The Fashion Quarterly stable, including Miss FQ and FQ.co.nz, took home top honours for Best Magazine 360. Judges awarded the accolade on the basis that “FQ has demonstrated their leadership and influence in the fashion category. They showed smart, brave, strategic thinking and demonstrated tangible financial success. FQ is a great example of a 360° approach to publishing.”
HOMES TO LOVE, won Best Digital Brand for its “strong social media presence, featuring great post cadence and audience engagement.”
Bauers’ Media Collective picked up Best Use of Video or Audio for their Holden Carversations campaign over multiple Bauer platforms. Bauer Insights IQ won Best Use of Insights for Xero Life Beyond Business.
In the custom title category, Kia Ora, which Bauer publishes for Air New Zealand, won Best Owned Media for its “strong evidence of reader engagement and satisfaction…its commercial success is outstanding.”
A full list of MPA 2017 winners can be found here
After a successful year, Bauer continues to focus on innovation and strengthening its digital, partnerships and product development offer, as reflected in the recent launch of the Bauer Labs division, under Head of Digital, Michael Fuyala.
Brendon Hill, Managing Director of Bauer Media Group, says. “It is fantastic for our team to receive this unprecedented recognition from their media industry peers. In a competitive market, Bauer has well-defined objectives around growing its brand platforms, this, coupled with a culture of innovation is delivering effective growth and deep audience engagement.”