Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

DNA Wins at BEST Design Awards for Human-Centred Design

Leading agency reaps top honours at BEST Design Awards for human-centred design

AUCKLAND, 6 October 2017 – Market leading New Zealand design agency DNA has been awarded two supreme titles at the BEST Design Awards 2017 – a feat rarely achieved in the history of the competition.

The BEST Design Awards is an annual showcase of excellence in graphic, spatial, product, interactive and user experience, run by the Designers’ Institute of New Zealand. The prestigious Purple Pins – of which only an exclusive number are presented on the night – recognise work that “raises the bar of design in New Zealand”.

DNA’s design work for Immigration New Zealand on a website that streamlines the visa application process for new immigrants picked up a Purple Pin and a Gold Pin in the ‘User Experience’ and ‘Best Effect’ categories.

DNA also took out the supreme title in the ‘Interactive’ category for their work with the Ministry of Business, Innovation and Employment (MBIE) for the new national cybersecurity body, the Computer Emergency Response Team (CERT NZ), that provides advice and support for businesses, organisations and individuals affected by cyber-threats.

The awards specifically recognises DNA’s leadership in the area of user-centric design – an approach that starts with extensive user research with the human experience at its heart.

“These awards and the recognition of the work behind them are a strong affirmation of the change in approach that we adopted as a design agency five years ago,” says DNA’s Experience Director, Stephen Maskell.

“Back then it felt radical and risky, but now we’re seeing the benefits as clients demand not just incremental improvements but transformational change,” he says.

“These were large scale, complex projects, with very difficult problems at their core. The challenge was to create a simple user experience where they had thousands of variables to consider – and it started with putting ourselves in the shoes of the users.”

For more information on DNA, visit -

http://dna.co.nz


ENDS


Notes

DNA is a leader in human-centred design, specialising in customer and user experience for clients as diverse as government, banking, energy, telco and consumer goods on both sides of the Tasman business. With 55 staff, and offices in Auckland and Wellington, DNA offers a wide range of design services: from research and insights through to design and delivery of services, channels, products and new experiences.


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Stats NZ: Consents For New Homes At All-Time High

A record 41,028 new homes have been consented in the year ended March 2021, Stats NZ said today. The previous record for the annual number of new homes consented was 40,025 in the year ended February 1974. “Within 10 years the number of new homes ... More>>

Stats NZ: Unemployment Declines As Underutilisation Rises

The seasonally adjusted unemployment rate decreased to 4.7 percent in the March 2021 quarter, continuing to fall from its recent peak of 5.2 percent in the September 2020 quarter but remaining high compared with recent years, Stats NZ said today. ... More>>

ALSO:

Digitl: The Story Behind Vodafone’s FibreX Court Ruling

Vodafone’s FibreX service was in the news this week. What is the story behind the Fair Trading Act court case? More>>

Reserve Bank: Concerned About New Zealand's Rising House Prices

New Zealand house prices have risen significantly in the past 12 months. This has raised concerns at the Reserve Bank of New Zealand – Te Putea Matua about the risk this poses to financial stability. Central banks responded swiftly to the global ... More>>

Westpac: Announces Strong Financial Result

Westpac New Zealand (Westpac NZ) [i] says a strong half-year financial result has been driven by better than expected economic conditions. Chief Executive David McLean said while the global COVID-19 pandemic was far from over, the financial effect on ... More>>

MYOB: SME Confidence In Economic Performance Still Cautious

New insights from the annual MYOB Business Monitor have shown the SME sector is still cautious about the potential for further economic recovery, with two-in-five (41%) expecting the New Zealand economy to decline this year. The latest research ... More>>