Towelling It Launch New 2017 Summer Range
Towelling It Launch New 2017 Summer Range
Auckland based beach towel design and
retail company – Towelling It, have just released
their brand new designs for summer 2017.
Launching four
new beach towels, available via their website, Towelling
It ‘s new designs draw on a combination of Kiwiana and
geometric patterns and all at their signature extra-large
size of 1m x 2m.
“With these new designs we wanted to
build on the success and positive reception that our
previous runs of extra-large beach towels received”,
comments Towelling It founder, Emma Wilson.
“The new
designs are offer a mix of our traditional, geometric
patterns with fresh, Kiwiana inspired designs which pay
homage to our company’s strong Kiwi roots”.
Established in 2014, Towelling It, was founded
out of a frustration at the size of beach towels available
on the market at that time. Aiming to combine functionality
with unique design, Wilson and co-founder, Charlotte Rose,
set out to create a towel which would enhance the summer
experience.
Since then, they have taken a relatively
simple concept and expanded it into a successful online
business, with a strong social media presence including over
9,000 followers on Facebook.
“Most kiwis are beach bums
at heart - including ourselves. When we started Towelling
It, we wanted to draw upon NZ’s strong beach culture and
create a product which would really stand out from beach
towels available through large retailers”.
With an
emphasis on functionality and quality, all of Towelling
It’s beach towels are 1m x 2m, made with 100% cotton and
coloured using eco-friendly dyes.
The new beach towel designs are available
for purchase via their website and retail for $45
NZD.