Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


NZVRARA Brings Immersive Brand Experiences to Ad:Tech

NZVRARA Brings Immersive Brand Experiences to Ad:Tech Auckland

The NZVRARA (The New Zealand VR/AR Association Inc.) will be presenting to the New Zealand advertising community this Thursday 16th November at the annual ad:tech exhibition, held at AUT’s City Campus in Auckland.

Presenting as part of the NZVRARA exhibit, using the latest in virtual and augmented reality are New Zealand companies: M-Theory, One Fat Sheep, Imersia and Polytronik.

Polytronik was sponsored by local VR/AR company, Blackeye VR, as the first recipient of their annual scholarship for New Zealand start-ups to exhibit immersive innovation derived from the cross reality space.

The term ‘cross reality’ (XR) is increasingly being used to refer to the virtual-to-reality continuum of immersive technologies including augmented and mixed reality.

Blackeye VR has provided Tony St George from Polytronik with exhibitor fees, flights and met his NZVRARA membership fees for the next year. Michael Gregg, Managing Director of Blackeye has offered the annual scholarship to help one NZVRARA member each year to market their work.

“We’re pleased to be able to play our part to expand awareness of the sector and celebrate the VR and AR work being done in New Zealand,” says Mr Gregg.

“Tony has been a stalwart of this sector in its formative years and is thoroughly deserving of this scholarship, given his commitment to the VR sector ever since the first Oculus Rift DK1 headsets arrived on the market.”

One Fat Sheep will be demonstrating the power of the PLATTAR augmented reality platform that they developed in 2015

Sebastian Deans from Auckland-based One Fat Sheep will be showcasing “our world-beating AR platform along with some of the bespoke AR experiences that put us on the map and will keep us there in the future.”

“ad:tech brings a great opportunity to connect with savvy marketers who are interested in understanding the cross reality landscape further. ad:tech helps businesses to discover how AR and many other exciting marketing tools can be connected to drive truly great customer experiences” says Mr Deans.

Imersia are planning to showcase shared augmented reality. “This new technology has been shown to be a powerful influencer of behaviour using digital storytelling and gamification. We are excited to be leading the future of marketing and media” says Mr. Davies.

M-Theory is a spin out from successful digital production house, Method Studio and has already completed a number of commercial advertising campaigns for Unitec, Contact Energy, Torrens University, Panuku Development, NZ Post, Kumeu Film Studios, QMS and Ngati Whatua Orakei.

Brad Smith from M-Theory is excited about the potential of the advertising community to embrace these new technologies.

“We’re showing a mix of VR and AR experiences across brands and entertainment.

VR and AR will be the future of advertising providing a more immersive and engaging experience for consumers and brands,” says Mr Smith.

Tony St George from Polytronik said, “we are very interested in communicating with agencies that need any AR/VR built. We will be showing a range of past projects that include a AR game that we developed for the Wellington Chocolate Factory”

NZVRARA Executive Director, Courteney Lomas believes adding immersive technologies to ad:tech demonstrates leadership by the event organisers and acknowledges the emerging role of VR and AR in advertising campaigns and marketing communications. “Having the NZVRARA as an active sector promoter, educating wider New Zealand markets on the value of cross reality technologies represents a fantastic opportunity for all of our members to grow and engage with new audiences.” says Ms Lomas.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Statistics New Zealand: COVID-19 Sees Record 12.2 Percent Fall In New Zealand’s Economy

Gross domestic product (GDP) fell by 12.2 percent in the June 2020 quarter, the largest quarterly fall recorded since the current series began in 1987, as the COVID-19 restrictions in place through the quarter impacted economic activity, Stats NZ said ... More>>


Climate: Scientists Release ‘Blueprint’ To Save Critical Ecosystems And Stabilize The Earth’s Climate

A group of scientists and experts produced the first comprehensive global-scale analysis of terrestrial areas essential for biodiversity and climate resilience, totaling 50.4% of the Earth's land. The report was published in Science Advances ... More>>


MPI: Independent Review Launched Into Assurances For Safe Transport Of Livestock By Sea

The Ministry for Primary Industries (MPI) has launched an independent review of the assurances it receives for the safe transport of livestock by sea. MPI Director-General Ray Smith says Mike Heron QC has been appointed to lead the review, which is expected ... More>>


Computers: New Zealand PC Market Grows Nearly 40% Due To Work From Home Demand

COVID-19 had large impacts on demand for PCs as businesses prepared for lockdowns by purchasing notebooks to mobilise their workforce. In the second quarter of 2020, New Zealand's Traditional PC market experienced a 39.7% year-on-year (YoY) growth ... More>>


Mediaworks: Reaches Agreement To Sell TV Operations To Discovery, Inc.

New Zealand’s largest independent commercial broadcaster MediaWorks and the global leader of real-life entertainment Discovery Inc. (“Discovery”) are pleased to announce they have reached a binding agreement regarding the sale of MediaWorks’ ... More>>


Ministry of Health: Public Transport Distancing Requirements Relaxed

Physical distancing requirements on public transport have been reviewed by the Ministry of Health to determine whether they are still required at Alert Level 2 (or below). The Ministry’s assessment is that mandatory face covering and individuals tracking ... More>>


NZHIA: New Zealand Hemp Industry Set To Generate $2 Billion Per Annum And Create 20,000 Jobs

A new report says a fully enabled hemp industry could generate $2 billion in income for New Zealand by 2030, while also creating thousands of new jobs. Written by industry strategist Dr Nick Marsh, the report has prompted calls from the New Zealand Hemp ... More>>


Stats NZ: One In 14 Employed People Report High Risk Of Losing Jobs

About one in 14 workers say they expect to lose their job or business by mid-2021, Stats NZ said today. A survey of employed people in the June 2020 quarter showed 7 percent felt there was a high or almost certain chance of losing their job or business ... More>>

ASB Quarterly Economic Forecast: NZ Economy Doing Better Than Expected, But Challenges Remain

August lockdown estimated to have shaved 8% off NZ’s weekly GDP, and 0.5% off annual GDP Economy now expected to shrink 5% (year-on-year) by end of 2020 Unemployment rate now expected to peak at 7.2% The latest ASB Quarterly Economic Forecast is less ... More>>


SAFE: Live Export Ship Carrying 5,800 New Zealand Cows Goes Missing In East China Sea

Livestock carrier Gulf Livestock 1 sent a distress signal at 4:45am NZT yesterday in the East China Sea. The area is affected by Typhoon Maysak. At 4pm a patrol plane spotted a lifeboat - with no people in it - and a man in lifejacket nearby. The ship ... More>>


FMA: Kiwisaver Fees Don't Match Performance

The Financial Markets Authority (FMA) today published an independent report into the passive and active investment management styles [i] used by KiwiSaver providers. The FMA commissioned MyFiduciary to test the extent that KiwiSaver providers were ... More>>