Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Ngāti Whātua Ōrākei Launch Innovative AR Tour App


• Sustainable tourism with low environmental impact
• Innovating in indigenous tourism sector
• Technical excellence showcasing NZ’s AR/VR industry

Pushing the boundaries of traditional Māori tourism offerings, Ngāti Whātua Ōrākei is embarking on a ground-breaking high-tech venture with the launch of an augmented reality (AR) walking tour of Takaparawhau, Bastion Point.

Launched this week in the Apple App Store and Google Play Store, the stunning Ngāti Whātua Ōrākei Auckland Virtual Tours smartphone app is designed to educate visitors on the iwi’s connection to Auckland, the treasures of the natural environment, and the cultural and historical significance of the site.

Ngāti Whātua Ōrākei hopes their latest tourism venture will deliver a low-impact way of capitalising on the 500,000 visitors Bastion Point receives annually. This precious land needs to be properly managed and protected so that it remains a sustainable asset for future generations; the iwi hopes this new venture will provide supplemental income to support infrastructure and sustainability initiatives.

The AR experience is designed to connect locals and international visitors alike with the history of Tāmaki Makaurau Auckland City. Ngāti Whātua Ōrākei is one of the first iwi to embrace augmented reality technology to share their culture and local stories and legends with visitors.

Business Development Manager Jamie Cook says as well as showing leadership in the tourism sector, the Ngāti Whātua Ōrākei Auckland Virtual Tours app also delivers educational crossovers: “The app is delivered in three languages - English, Māori, and Mandarin – so anyone who is on a Māori language learning journey can use it as an interactive tool to further their learning. Oral traditions are handed down from generation to generation and this knowledge needs to be shared to survive. We’re exploring new ways to share our stories and create stronger engagement with a wider audience through technology innovation.”

While fully-guided ‘Home Fires’ walking tours of Bastion Point are already on offer, the iwi hopes to give more people the chance to hear their unique stories of Auckland through the Ngāti Whātua Ōrākei Auckland Virtual Tours app. It provides a richly detailed, self-guided tour of Bastion Point centred around four stories linked to the four main compass points.

Designed and built by Auckland-based studio M Theory, the immersive AR experience combines 360o video, audio narratives and augmented reality overlays. M Theory Managing Director Samantha Ramlu says: “Working with local iwi to bring these stories to life has been an enriching experience for our team. We’ve used technology to link the past and the future through the Māori tradition of storytelling, creating an authentic and personal experience for as many visitors as possible. The potential applications of AR and VR within the tourism sector are almost limitless. With little impact on the land and activated via something we already carry in our pockets – our smartphones – AR in particular offers a way of delivering a sustainable, richly memorable, tourism experience without adding anything to the physical space.”

M Theory has developed a number of high profile AR and VR projects, including the world-first personality profiler The Future of You for Torrens Universities Australia, a tool to help guide students in their choice of study:
www.scoop.co.nz/stories/CU1708/S00382/world-first-vr-personality-profiler-developed-by-nz-agency.htm

The Auckland Virtual Tours app was previewed at the 2017 Tuku Iho exhibition in Venice Beach, Los Angeles and will feature at the World Indigenous Tourism Alliance (WINTA) Summit, to be held in Northland in Autumn 2018. Available in English, Māori, and Mandarin for iOS and Android devices, Ngāti Whātua Ōrākei Auckland Virtual Tours is available in the Apple App and Google Play Stores for $3.99-$4.49.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Frog Recruitment: Kiwi Workers Reluctant To Make Business Trips Across The Ditch Despite Trans-Tasman Bubble Opening

When the trans-Tasman travel bubble opens today, many Kiwi companies won't be rushing to buy an air ticket, reluctant to cross the ditch to do business. The latest survey conducted by leading recruitment agency, Frog Recruitment of nearly 1,000 New Zealand ... More>>

Tourism: Employers Welcome Back Working Holidaymakers

Tourism businesses gearing up for the return of Australian visitors from next week will be relieved to learn that they will also have access to an offshore pool of much-needed job candidates, Tourism Industry Aotearoa says. Tourism employers around ... More>>

Commerce Commission: Latest Broadband Report Confirms Improved Performance Of Premium Fibre Plans

The latest report from the Commerce Commission’s Measuring Broadband New Zealand programme shows that the performance of Fibre Max plans has improved substantially. This follows a collaboration between the Commission, its independent testing partner, ... More>>

Air New Zealand: Capital Raise Deferred

Air New Zealand has decided to defer its planned capital raise to later in 2021 allowing more time to assess the impacts of recent developments on the airline’s path to recovery. 'We’ve seen some clearing of COVID-19 clouds recently, with ... More>>


Stats NZ: New Report Shows Impact Of Demands On Land In New Zealand

A new environmental report released today by the Ministry for the Environment and Stats NZ, presents new data on New Zealand’s land cover, soil quality, and land fragmentation. The land cover data in the report, Our land 2021 , provides the most ... More>>

ALSO:

Stats NZ: March Card Spending Rebounds Despite COVID

There was a lift in retail card spending in March following a fall in the lockdown-disrupted February month, Stats NZ said today. Seasonally adjusted retail card spending rose by $53 million (0.9 percent), compared with February 2021. Visit our website to read ... More>>

PwC: Outcome Of Review Into Air New Zealand Gas Turbines Business

Air New Zealand has received the report into its Gas Turbines business from independent external advisers PwC. Air New Zealand Chairman Dame Therese Walsh says the report identified a range of effective controls in the Gas Turbines revenue contracting ... More>>