Little Bird flies past their minimum equity crowdfunding
Little Bird flies past their minimum equity crowdfunding goal
Auckland based cafe and organic food producer Little Bird Organics Limited launched an equity crowdfunding campaign today to raise up to $2,000,000. They met their minimum goal of $500,000 in the first 80 minutes of launching.
“The positive feedback and responses we have received in the lead up to launch have been really affirming for us and for the reasons we started Little Bird. It feels amazing to know there is such support for Little Bird, and for the rise of healthy eating in general.” says Little Bird co-founder Jeremy Bennett.
Little Bird was launched in 2010 by Megan May and Jeremy Bennett in their Grey Lynn home kitchen. In the last ten years they’ve grown to a company that employs 65 staff, runs two Auckland based cafes, has published two cookbooks and produces over 20,000 little bird products per month.
Funds raised will be used to increase production of their organic goods, set up more cafes around New Zealand, and expand their export reach.
Little Bird is seeking to raise up to $2,000,000, which represents 20% of the company. Shares are priced at $1 each with a minimum investment of $500. Investors will receive additional rewards with each share parcel sold, including benefits such as shareholder discounts, birthday lunches, and to take part in their product feedback panel. Those that invest over $100,000 will receive voting shares.
“We are also really excited by the new financial model that crowdfunding presents, times are certainly changing, and we cant wait to engage with our new investors in all sorts of ways” says Bennett.
This is not their first crowdfunding campaign, in 2015 they raised over $48,000 through a project based crowdfunding campaign to launch their Britomart Unbakery.
“We’re so excited to have alumni come back after going through a project based campaign and raise investment. It’s great to see companies that have a focus on ethical and sustainable business growing with the help of their crowds.” says PledgeMe staffer Barry Grehan.
The campaign will run until 29 March 2018, or when the maximum goal of $2,000,000 is met. The campaign is here: pldg.me/littlebird