OPPO and Dolby Laboratories Announce Partnership
OPPO and Dolby Laboratories Announce Global Strategic Intellectual Property Partnership
Auckland via San Francisco, 26 March 2018 - Dolby Laboratories, a world-leading expert and developer of audio, imaging and voice technologies, announced that it has formed a global, strategic intellectual property partnership with OPPO, a leading smartphone brand among young people.
The co-operation will see OPPO collaborate on Dolby’s High-Efficiency Advanced Audio Coding (HE AAC), JPEG-HDR and other audio and video technologies.
High-Efficiency
Advanced Audio Coding (HE AAC) is an international standard
for audio encoding authorised for use by Dolby Laboratories
to hundreds of companies around the world. JPEG-HDR is part
of the static image encoding standard whilst also storing
data in a highly dynamic range of more than 8 bits so users
can sample the entire range during
post-processing.
"OPPO, a leader in global consumer
electronics, is well-known for its smartphones incorporating
innovative technologies, and we are delighted to welcome
them to our community of global partners,” said Andy
Sherman, Executive Vice President, General Counsel &
Corporate Secretary, Dolby Laboratories.
"Dolby is a
leader in creating spectacular audio and video experiences,
and we are excited to partner with them to further our
innovation and global growth,” said Adler Feng, Director
of OPPO IP Department. “This partnership will enable us to
create more remarkable smartphones with exciting
technological innovations and spectacular user
experiences."
This year marks the 10th anniversary of OPPO smartphones. At the beginning of 2018, OPPO officially entered the Japanese market and will soon enter the European market, providing more young people with products that combine advanced technology and design.