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Total New Zealand Radio New Zealand Audience Measurement

Total New Zealand Radio New Zealand Audience Measurement

Survey 1 – 2018

Auckland, May 10th – Results of the Total New Zealand 2018 Radio New Zealand Measurement Survey 1 conducted by GfK were released today at 1pm.

Conducted across the whole of New Zealand, this unified New Zealand radio audience measurement survey gives valuable insights into the strength and scope of radio listening across the country. The survey was conducted over 40 weeks and sampled 15,338 people aged 10+.

Department of Statistics estimated population data at 30 June 2017 indicates approximately 4,256,700 people aged 10+ years live in New Zealand. The Total New Zealand Radio New Zealand Audience Measurement Survey shows 3,625.40 1 or 85.2% of them listen to a radio station each week.

2,878,900 people aged 10+ listen to Breakfast radio (6am to 9am Monday to Friday) in an average week.

Network RNZ National reaches 569,4001 different people each week, a 13.4% reach of all people 10+ across New Zealand.

This is a share of 10.8%2 of the total weekly radio listening in New Zealand. Network RNZ Concert has a total audience weekly reach of 145,8001 or 3.4% of all people in New Zealand aged 10+.

This is a share of 2.0%2 of the total weekly radio listening in New Zealand. Breakfast results (Mon-Fri 6am-9am) show Network RNZ National reaches 424,400 or 10% different people aged 10+ across New Zealand. This is a market share of 14.2%2 of the total radio listening audience at that time of day.

Chief Executive and Editor-in-Chief Paul Thompson says “RNZ continues to play a leading role in a robust and thriving New Zealand radio market. The latest GfK survey underlines the value of RNZ’s commitment to engaging with a range of different audiences. Now more than ever people need access to independent, trusted information and our strength in radio provides a firm foundation for RNZ’s expansion into multimedia news, current affairs and entertainment. “

Further details of the Total New Zealand Radio New Zealand radio survey can be found at http://www.gfk.com/en-nz/insights/report/radio-newzealand-reports/

1 The number of different listeners aged 10 years and over reached by each radio station per week within the given time frame

2 This is the percentage share each station has of all radio listening done over a week in New Zealand by people aged 10+. This may not be compared with the Commercial Station Share, which is based on share of commercial radio listening only.

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