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Deloitte: Airbnb triggers a jobs boom in New Zealand


Deloitte: Airbnb triggers a jobs boom in New Zealand

Auckland, New Zealand - Wednesday 30 May 2018 – Airbnb, the world’s leading home-sharing platform, is supporting more than 6,000 local jobs and spreading the benefits of tourism across New Zealand, according to a new report released today.

Deloitte Access Economics’ report, Economic effects of Airbnb in New Zealand, found Airbnb guests in 2017 spent more than $781 million in New Zealand which contributed around $660 million to the economy and supported more than 6,000 local jobs, including 1,976 jobs in Auckland. The Report also found that two-thirds of Airbnb’s economic activity occurs outside Auckland.

“Airbnb is a sharing economy success story and our research looks to quantify the contribution of Airbnb guest spending to New Zealand in terms of economic activity and job creation,” Linda Meade, Deloitte Access Economics partner said.

“We’ve found that people using the Airbnb service are helping to drive growth in the tourism economy, increase competition in the accommodation sector, and benefiting consumers in terms of choice. And Airbnb’s contribution in terms of direct and indirect jobs shouldn’t be underestimated.”

“Airbnb is an economic shot in the arm for family budgets and local communities across New Zealand. The Airbnb community is helping locals earn extra income, turbocharge the economy and create more local jobs,” Brent Thomas, Airbnb’s Head of Public Policy Australia and New Zealand said.

“Airbnb’s kind of healthy, sustainable travel spreads the benefits of tourism to the places that have traditionally missed out, like the regions. More than two-thirds of Airbnb’s economic activity occurs outside Auckland and 74 cents in the Airbnb guest dollar goes into the local community - local shops, cafes and restaurants.”

Key findings from the Report include:
Airbnb guests spent approximately $781.4 million in 2017 and around three-quarters of Airbnb guest expenditure is on items other than accommodation, such as groceries, transport, shopping and entertainment.
In 2017, the Airbnb community contributed around $660 million to the New Zealand economy supporting 6,006 full-time equivalent jobs.
In 2017, the Airbnb community in New Zealand hosted 1.4 million guests for more than 1.5 million nights.
Around two-thirds of Airbnb’s 1.4 million guests who visited New Zealand in 2017 were from overseas.

This new report follows YouGov Research released in January which showed 66 per cent of New Zealanders support home sharing, 78 per cent believe government should consider encouraging home sharing to help the tourism industry, 54 per cent are likely to use Airbnb in the future when they travel and 31 per cent are likely to use Airbnb to share their own home in the future.

Economic contribution of Airbnb in New Zealand in 2017

LocationTotal Economic ContributionTotal GuestsTotal Nights BookedTotal Employment (FTE)
New Zealand$659.5M1,400,0001,500,0006,006


About Airbnb
Founded in 2008, Airbnb is a global travel community that offers magical end-to-end trips, including where you stay, what you do and the people you meet. Airbnb uniquely leverages technology to economically empower millions of people around the world to unlock and monetise their spaces, passions and talents to become hospitality entrepreneurs. Airbnb’s accommodation marketplace offers access to millions of places to stay in more than 191 countries, from apartments and villas to castles, treehouses and B&Bs.

With Experiences, people can see a different side to a destination through unique, handcrafted activities run by locals, while a partnership with Resy provides access to the best local restaurants in selected countries. All of this is brought together in one easy-to-use and beautifully designed website and app. For more information, visit:

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