Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Innovative Customer Experiences in a Laundromat?

Proof that innovation can happen anywhere, in this instance, a brand-new laundromat in Napier.

Napier’s freshest laundromat, Soap Laundromat opened this week at the former Green Frog Video Rentals site at 26 Kennedy Road. Developed with the aim of offering the ideal customer experience, the laundromat has employed smart technology to inform, entertain and fulfil their customer’s needs.

Soap Laundromat offers 25 high-tech Speed Queen machines for a fast, efficient and effective wash and dry, saving customers time and with minimal water and energy consumption, they are eco-friendly too.

The Speed Queen machines are manufactured in the USA with some have enormous capacities up to 34Kgs, able to fit entire sports teams kit or whole sets of bed linen in a single load with ease.

The laundromat also features free Wi-Fi and Giggle TV, so that customers can surf the web and be entertained while waiting for their washing to finish in the clean and comfortable surroundings.

Payment options were highlighted as a problem by customers of other laundromats, so Soap Laundromat invested in a smart token machine to make things as simple as possible, offering EFTPOS and credit cards facilities in addition to accepting $1 and $2 coins.

Finally, the company developed Soap TV, a revolutionary way for tech-savvy customers to check online how many machines are free before even visiting the laundromat, how long they’ve got left on their washing or drying cycle or if they’ve won a lucky $1 cycle.

It appears that the intended customer experience has hit the nail on the head, since opening, the laundromat has seen many customers, some of which report that this was the first time they’ve used a laundromat and that they would revisit in the future.

Check out Soap TV at


© Scoop Media

Business Headlines | Sci-Tech Headlines


Government: David McLean Appointed As KiwiRail Chair

David McLean has been appointed as Chair of KiwiRail Holdings Ltd, the Minister for State Owned Enterprises Dr David Clark and Minister of Finance Grant Robertson announced today... More>>

Dairy NZ: ‘More Milk From Fewer Cows’ Trend Continues In A Record Year
Vodafone says it has 10,000 customers using its Wi-Fi Calling service. It took less than three months to reach that milestone; the service began operating in September... More>>

Statistics: Consents Remain At Record Levels
There were 47,715 new homes consented in the year ended October 2021, up 26 percent compared with the year ended October 2020, Stats NZ said today. "The year ended October 2021 marks another record for the annual number of new homes consented,” construction statistics manager Michael Heslop said... More>>

Fonterra: Lifts Forecast Farmgate Milk Price Range And Revises Earnings Guidance At First Quarter Update

Fonterra Co-operative Group today lifted its 2021/22 forecast Farmgate Milk Price range, reported a solid start to the 2022 financial year and revised its earnings guidance... More>>

Canterbury Museum: New Research - Bald Haast's Eagle Feasted On Moa Guts

New Zealand’s extinct Haast’s Eagle (Hieraaetus moorei), the largest known eagle, gulped down viscera like a vulture and may even have been bald, new research suggests... More>>

ABC Business Sales: Demand High For Covid-proof Businesses
Despite the continuing challenges facing businesses in this Covid environment, right now there are more buyers looking for a small-medium sized business than there are sellers in the market... More>>

PriceSpy: Producer Prices Increase
New Black Friday and Covid-19 Report* released by PriceSpy says people’s fear of stepping inside physical shops during big sales events like Black Friday has risen since last year; Kiwis are still planning to shop, but more than ever will do it online this year... More>>