Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


New Zealand Herald Jumps in Readership

New Zealand Herald Jumps in Readership
Readership Results Show Growth for NZME Print

21 June 2018 – The New Zealand Herald has seen some impressive growth according to the latest Nielsen survey released today. The average issue readership is sitting at 459,000 a day, up 8% from this time last year. There are now 822,000 Kiwis reading the Herald over a week; an increase of 53,000, which is a leap by industry standards.

The Herald on Sunday’s readership has grown since the last period, reinforcing its position as the best-read and top-selling Sunday newspaper. It has increased 7% to 349,000 compared to the previous release.

The Weekend Herald has grown its readership to over half a million for the first time since the June 2014 release, with 515,000 readers.

Weekend newspaper readers are highly engaged; on average people spend 49 minutes on a Saturday reading the Weekend Herald, and 44 minutes with the Herald on Sunday.

The New Zealand Herald has also maintained an impressive and engaged daily brand audience (print and online) of more than one million people, and has gained another 50,000 in this survey. The weekly New Zealand Herald brand audience (print & online) has seen an increase of 80,000 more Kiwis since the previous period, reaching 1,668,000 people.

The Herald is continuing to engage with New Zealanders across multiple platforms. The NZ Herald Facebook page reaches on average, 843,000 users a day. Of those reached, 35% of people reached are engaging with the content by clicking through, liking, sharing or commenting. Readers are not only reading the printed edition, but are also engaging with The Herald brand online and via the app.

All NZME magazine( Canvas, Timeout, Viva, Business, Bite, Spy and Sunday Travel) saw increased readership. NZ Herald Travel has 368,000 unique readers across the Tuesday and Sundayeditions, and Weekend and Canvas reach 293,000 readers each, every Saturday.

In the regions, three of NZME’s titles saw growth. Rotorua Daily Post, Northern Advocate and Hawke’s Bay Today all gained readers. The latter is a stand out, with an average issue readership of 50,000 people, an impressive 13.6% increase compared to this time last year.

NZME regional newspapers reach 151,000 people on a typical day and 260,000 across a week.

NZME Managing Editor Shayne Currie says the readership growth shows New Zealanders value premium journalism and that newspapers continue to play a valuable and essential role in people's lives.

“We have a fantastic team of editors and journalists who do an outstanding job producing top-level content across all platforms. It's very easy for a typical media business to focus on one or two platforms - the beauty of NZME is we're building audiences and producing our journalism on all levels, including print, digital, social, radio and video.

"There's even more exciting times ahead, as we fully focus on expanding our premium journalism, and building a deeply engaged audience."

NZME Chief Commercial Officer Matt Headland says the strong engagement across the Herald and magazines gives advertisers the luxury of being able to speak directly to their audience.
“The growth we have seen in print over this survey gives our advertisers the confidence that their message will reach the right audience. The growth of different publications within the NZME wheelhouse helps us create multi-platform campaigns when combined with NZME’s radio and digital offering, meaning our clients can make sure every dollar has the highest return possible.”

Nielsen CMI Q2 2017 – Q1 2018, AP15+
Facebook Business Manager May 18


© Scoop Media

Business Headlines | Sci-Tech Headlines


DIY Law: Government Exempts Some Home Improvements From Costly Consents

Homeowners, builders and DIYers will soon have an easier time making basic home improvements as the Government scraps the need for consents for low-risk building work such as sleep-outs, sheds and carports – allowing the construction sector ... More>>


Media Awards: The New Zealand Herald Named Newspaper Of The Year, Website Of The Year At Voyager Media Awards

The New Zealand Herald has been labelled a “powerhouse news operation” as it claims the two biggest prizes – Newspaper of the Year and Website of the Year – along with many individual awards at the 2020 Voyager Media Awards Website of the ... More>>


ASB Bank: ASB Takes The Lead Again With New Low Home Loan Interest Rate

ASB has moved again to support its customers, cutting a number of home loan rates, including the two-year special rate to a new low of 2.69% p.a. Craig Sims, ASB executive general manager Retail Banking says the reduced rate will be welcome news for many ... More>>


Nathan Hoturoa Gray: The Problems With Testing And Case Statistics For Covid-19

To begin to understand disease transmission in a country requires adequate testing of your population with properly vetted, accurate tests. As the world struggles to find what 'adequate percentage' of the population is necessary, (estimates predict ... More>>


RNZ: Fletcher Building To Lay Off 1000 Staff In New Zealand

The construction company will cut around 10 percent of its workforce as it struggles with the fallout from Covid-19. More>>


Can Pay, Won't Pay: Cashflow Moves Urged

Government Ministers are asking significant private enterprises to adopt prompt payment practices in line with the state sector, as a way to improve cashflow for small businesses. More>>


Gordon Campbell: On Why We Should Legally Protect The Right To Work From Home

For understandable reasons, the media messaging around Level Two has been all about “freedom” and “celebration”, but this is not necessarily going to be a universal experience. When it comes to workplace relations, Level Two is just as likely to ... More>>


Telecoms: Spark Welcomes Spectrum Allocation And Prepares For 5G Rollout Over The Next 12 Months

Spark welcomes spectrum allocation and prepares for 5G rollout over the next 12 months Spark today welcomed the announcement of the direct allocation process of 5G spectrum, with the Company to be offered management rights to 60 MHz of 3.5 GHz ... More>>


Trade: Record Monthly Surplus As Imports Dive

Imports in April 2020 had their biggest fall since October 2009, resulting in a monthly trade surplus of $1.3 billion, Stats NZ said today. “This is the largest monthly trade surplus on record and the annual goods trade deficit is the lowest ... More>>


Media Blues: Stuff Chief Executive Buys Company For $1

Stuff chief executive Sinead Boucher has purchased Stuff from its Australian owners Nine Entertainment for $1.
The chief executive was returning the company to New Zealand ownership, with the sale is expected to be completed by 31 May.
"Our plan is to transition the ownership of Stuff to give staff a direct stake in the business as shareholders," Boucher said in a statement.... More>>


RNZ: Bar Reopening Night 'much, Much Quieter'

Pubs and bars are reporting a sluggish first day back after the lockdown, with the fear of going out, or perhaps the joy of staying home, thought to be a reason for the low numbers. More>>


Stats NZ: New Zealand’s Population Passes 5 Million

New Zealand's resident population provisionally reached 5 million in March 2020, Stats NZ said today. More>>

NIWA: Seven Weeks Of Clearing The Air Provides Huge Benefits: Scientist

Seven weeks of lockdown has provided evidence of how pollution can vanish overnight with benefits for the environment and individuals, says NIWA air quality scientist Dr Ian Longley. Dr Longley has been monitoring air quality in Auckland, Wellington ... More>>


Government: Milestone In Cash Flow Support To SMEs

A significant package of tax reforms will be pushed through all stages in Parliament today to throw a cash flow lifeline to small businesses. More>>


University Of Canterbury: Astronomers Discover The Science Behind Star Bursts That Light Up The Sky

University of Canterbury (UC) astronomers are part of an international team that has revealed how explosions on the surface of a white dwarf star can increase its brightness by thousands or millions of times making it look like a new star. For ... More>>

Air NZ: Air New Zealand Adds Business-timed Flights For Regions

Air New Zealand will operate business-timed flights in and out of a number of regional ports from next month.
The flights will allow customers in Hamilton, Tauranga, Napier, New Plymouth, Palmerston North, Nelson, Dunedin and Invercargill to undertake a day of business in either Auckland, Wellington or Christchurch... More>>