Passphere raises seed capital to fund expansion
Auckland, 26 October, 2019 – Passphere, a ticketing and analyst platform today announced it has raised an official seed round of capital to fund their New Zealand, United States and Australia expansion. Funding was led by New Zealand based individuals who have experience in cloud-based ticketing and IT space.
Passphere, a start-up event and ticketing management system, is set to change the way events can understand their audiences, and deliver value to customers. Passphere is developing Facial Recognition for event validation and will deliver both automated and real time information to assist event organizers to create and manage events in minutes.
Brainchild of third time entrepreneur Ezel Kokcu, Passphere builds on previous start-ups - Non-Stop Tix, a ticketing platform, and STQRY, a consumer-facing discovery app that enabled visitors to navigate and find more content in museums and other cultural institutions. Kokcu (25) sold STQRY before embarking on her latest venture last year.
“It’s an exciting time for Passphere, our technology will enable clients to focus on the customer so they can better understand where they are and what they want so they can deliver successful and memorable events. The events ecosystem needs a platform that works after years of clunky tech, that doesn't cost the customer money or time to attend their favorite shows and delivers analytics to event organisers that's helpful and insightful,” says Kokcu.
The company currently employees five people locally in Wellington comprised of colleagues Ezel has worked with in the past including CTO Tom Cully and Product manager Christen Kruger who developed parts of STQRY and will look to double this number before the end of the year.
“We’re now in position to expand our local operation, and grow business development and sales efforts into Australia and the United States.
“We want to establish ourselves as the premium ticketing platform to help event organisers understand their event attendees even more,” says Kokcu.