Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Auckland woman crowdfunds Milk 2.0

2 November 2018

Kristina Ivanova is crowdfunding Milk 2.0

An Auckland businesswoman has launched a Kickstarter to help her bring Milk 2.0 to New Zealanders.

The milk is made from a nutritious combination of nuts, seeds, and other 100% natural, vegan products. A small 250ml bottle contains more fibre than a bowl of oats, as much protein as two eggs, and as much iron as three broccoli.

Inventor 26-year-old Kristina Ivanova is aiming to raise a minimum of $45,000 through a Kickstarter campaign she’s launched this week. It’s already had thousands of dollars pledged to it in just a few days.

Ivanova, a vegetarian of 12 years, began developing the milk when she arrived to New Zealand from Russia three years ago.

“The supermarket shelves had plenty of non-dairy milks, but all of them contain emulsifiers, preservatives, gums, additives, and only a small percentage of actual nuts,” Ivanova says.

“So I began making my own milk. Then, in February I decided to quit my marketing job and throw myself fully at commercialising Milk 2.0.

“It has up to ten times more nuts and seeds than competitors’ products, doesn’t have any of the nasty stuff, and is packaged in glass bottles, not plastic.”

She launched the milk at the Coffee and Chocolate show in Auckland in October and received widespread praise for the two Milk 2.0 flavours: Pure and Choco. Both sold out within hours.

“Demand for non-dairy milks is skyrocketing,” Ivanova says.

“The difference is amazing from when I first became vegetarian 12 years ago in Russia to now. Back then I was pretty much alone but now you just have to look at the New Zealand supermarket shelves to see the growth of people switching to plant-based diets.

“Coconut yoghurts, nut milks, animal-free meat substitutes made from peas: the demand for products made out of plants, not animals, is growing massively.”

Data from Google shows global searches for “veganism” is more than four times higher last month than October eight years ago, with New Zealand ranking fourth in search volume.

According to The Guardian, there’s been a 350% rise in veganism in the UK from 2006 to 2016.

“People, especially in my generation, are switching to no-meat or low-meat diets because they realise it’s better for their own health, and the health of the planet,” Ivanova says.

Since working on Milk 2.0 full-time, Ivanova has faced and overcome the hurdles of producing food products in New Zealand, including having to produce a 600 page Food Control Plan and being audited three times.

“I initially just thought: ‘Why not start it? It can’t be that hard. I’ll just make milk at home and sell it at the market.’ But it turns out it’s not that easy. The compliance costs alone have taken all my savings, but it’s all worth it.”

The $45,000 in funding she’s seeking from the Kickstarter is to help her buy $30k of commercial kitchen equipment, start leasing a small kitchen, invest in research and development, and cover legal food compliance costs.

The Milk 2.0 Kickstarter ends on November 28.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Government: New Year Border Exception For Seasonal Workers In The Horticulture And Wine Industries

2000 additional RSE workers to enter New Zealand early next year employers must pay these workers at least $22.10 an hour employers will cover costs of managed isolation for the RSE workers RSE workers will be paid the equivalent of 30 hours work a week ... More>>


Grey Power: Is Disappointed To Learn Of More Bank Closures

Many older people are being left without essential services because of cost cutting and the march of modern technology. It is now expected that most banking transactions can occur via the internet or telephone. Jan Pentecost, President of the Grey Power ... More>>


Economy: Supply Chain On Brink Of Overload Says National Road Carriers

The New Zealand supply chain is on the brink of overload and it looks like the upcoming peak imports season may push it over the edge says National Road Carriers Association (NRC) CEO David Aitken. “Worldwide supply chains are in disarray,” says Mr Aitken. ... More>>

Stats NZ: Annual Goods Trade Surplus At 28-Year High

New Zealand’s annual goods trade surplus reached a 28-year high of $2.2 billion as imports tumbled in the year ended October 2020, Stats NZ said today. “This is the largest annual surplus since the July 1992 year, driven mainly by much lower ... More>>

ComCom: How Real Is That Bargain?

The Commerce Commission urges retailers and consumers to think hard about the bargains being offered as ‘Black Friday’ and Christmas draw near. Black Friday has now overtaken Boxing Day in terms of retail spending, according to data from electronic ... More>>

Stats NZ: Births And Deaths: Year Ended September 2020

Births and deaths releases provide statistics on the number of births and deaths registered in New Zealand, and selected fertility and mortality rates. Key facts For the year ended September 2020: 57,753 live births and 32,670 deaths ... More>>


Forest & Bird: Kākāpō Wins Bird Of The Year 2020

The nation has voted and Aotearoa New Zealand has a new Bird of the Year. New Zealand’s moss-colored flightless parrot has climbed to the top-spot for the second time in Forest & Bird’s annual Te Manu Rongonui o Te Tau/Bird of the Year competition. ... More>>