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Dinner for 50 million: My Food Bag makes landmark delivery

Kiwi success story My Food Bag has reached a significant milestone this week, with the meal kit delivery company distributing its 50 millionth meal to customers.

The landmark delivery comes five years after My Food Bag’s inception and underlines its market-leading status in the meal kit sector. With one in 10 New Zealanders having enjoyed My Food Bag’s delicious meal solutions, the service has become an integral part of thousands of Kiwis’ day-to-day lives.

My Food Bag CEO Kevin Bowler says the company’s success boils down to its reputation for outstanding recipes and the provenance of the fresh, local, free-range produce it uses.

“Our customers tell us they love both the quality of the food delivered each week and the fact that we work with local growers and producers to procure that food,” he says.

“Where food comes from is of great importance to both our customers and ourselves, which is why My Food Bag is always bursting with the goodness of New Zealand.”

The company uses 100% New Zealand-based suppliers, many of whom have been working with My Food Bag since its beginnings in 2013.

“Whether it’s potatoes dug up in Pukekohe or carrots grown in Ohakune, our suppliers and our farmers are Kiwis who are as passionate as we are about delivering the best quality product,” Mr Bowler says. “Our customers can trust their food is fresh from farm to plate.”

My Food Bag has evolved over the course of the 50 million meals they’ve delivered thus far, continually developing new meal options to meet consumer demands.

The company’s range has grown to include 20 different bags across the My Food Bag, Fresh Start and Bargain Box brands.

And with the added ability to “swap meals to suit”, there are currently 30 options to cater to Kiwis’ tastes and preferences – something the company and co-founder Nadia Lim has helped shape over the past five years.

“Nadia and our team of talented chefs have devised more than 5,000 healthy, crowd-pleasing recipes over the years, which they’re constantly refining based on the feedback given to our award-winning New Zealand-based Customer Love team,” Mr Bowler says.

“That feedback has given us a great understanding of what our customers like, meaning we are creating Kiwi meals for Kiwi tastes.

“New Zealanders love Nadia’s food philosophy and her approach to health and nutrition. Her guidance of recipe development has also changed the way thousands of Kiwis eat, who are now much more adventurous in food choices and trying new ingredients.

“We’re very proud as a company to have been able to develop and produce 50 million healthy, tasty meals for our loyal customers to enjoy around the table together over the past five years, and we’re looking forward to continuing to do our bit towards creating healthier communities in New Zealand.”

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