Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Dinner for 50 million: My Food Bag makes landmark delivery

Kiwi success story My Food Bag has reached a significant milestone this week, with the meal kit delivery company distributing its 50 millionth meal to customers.

The landmark delivery comes five years after My Food Bag’s inception and underlines its market-leading status in the meal kit sector. With one in 10 New Zealanders having enjoyed My Food Bag’s delicious meal solutions, the service has become an integral part of thousands of Kiwis’ day-to-day lives.

My Food Bag CEO Kevin Bowler says the company’s success boils down to its reputation for outstanding recipes and the provenance of the fresh, local, free-range produce it uses.

“Our customers tell us they love both the quality of the food delivered each week and the fact that we work with local growers and producers to procure that food,” he says.

“Where food comes from is of great importance to both our customers and ourselves, which is why My Food Bag is always bursting with the goodness of New Zealand.”

The company uses 100% New Zealand-based suppliers, many of whom have been working with My Food Bag since its beginnings in 2013.

“Whether it’s potatoes dug up in Pukekohe or carrots grown in Ohakune, our suppliers and our farmers are Kiwis who are as passionate as we are about delivering the best quality product,” Mr Bowler says. “Our customers can trust their food is fresh from farm to plate.”

My Food Bag has evolved over the course of the 50 million meals they’ve delivered thus far, continually developing new meal options to meet consumer demands.

The company’s range has grown to include 20 different bags across the My Food Bag, Fresh Start and Bargain Box brands.

And with the added ability to “swap meals to suit”, there are currently 30 options to cater to Kiwis’ tastes and preferences – something the company and co-founder Nadia Lim has helped shape over the past five years.

“Nadia and our team of talented chefs have devised more than 5,000 healthy, crowd-pleasing recipes over the years, which they’re constantly refining based on the feedback given to our award-winning New Zealand-based Customer Love team,” Mr Bowler says.

“That feedback has given us a great understanding of what our customers like, meaning we are creating Kiwi meals for Kiwi tastes.

“New Zealanders love Nadia’s food philosophy and her approach to health and nutrition. Her guidance of recipe development has also changed the way thousands of Kiwis eat, who are now much more adventurous in food choices and trying new ingredients.

“We’re very proud as a company to have been able to develop and produce 50 million healthy, tasty meals for our loyal customers to enjoy around the table together over the past five years, and we’re looking forward to continuing to do our bit towards creating healthier communities in New Zealand.”

© Scoop Media

Business Headlines | Sci-Tech Headlines


Federated Farmers: NAIT Levy Increases Must Achieve Accurate, User-friendly System
Nobody welcomes extra costs but if OSPRI is to catch-up on under investment in the NAIT platform and deliver on its workability and farmer support, levy increases are probably necessary, Federated Farmers says... More>>

Westpac: More Job Opportunities, But Growth In Workers’ Earnings Remains Subdued

The Westpac McDermott Miller Employment Confidence Index rose 1.2 points in the December quarter, to a level of 106.9. This was the sixth straight rise in the index since the Covid-19 lockdown in 2020. Michael Gordon, Acting Chief Economist for Westpac, noted that the rise in the index has largely been driven by perceptions... More>>

Statistics: Card Spending Continues To Increase As COVID-19 Restrictions Ease

The busy Christmas period combined with easing COVID-19 restrictions helped to increase card spending in December 2021, Stats NZ said today... More>>

TradeMe: Job Market Ends 2021 On A High With Record Number Of Vacancies
The New Zealand job market finished 2021 on a high note, with the ball still firmly in the job hunters’ court, according to the analysis of 69,600 vacancies listed on Trade Me Jobs for the quarter ending 31 December (Q4)... More>>

Insurance Council of New Zealand: September South Island Windstorm Cost $36.5 M Raises 2021 Extreme Weather Claims Total To $321.6 M

Gale force winds and storms between 9 and 13 September 2021 resulted in insurers supporting communities to the tune of $36.5 m. This is a significant rise, of $16.7 m, on preliminary figures for the event and lifts the end of year total for all extreme weather events in 2021 to $321.6 m... More>>

Statistics: Building Consents Hit New Highs In November
There were a record 48,522 new homes consented in the year ended November 2021, Stats NZ said today. This was up 26 percent compared with the year ended November 2020... More>>