Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

New Senior Hire at Perceptive

14/01/2019



Peter Thomson joins as Director of Strategy

Leading customer intelligence agency Perceptive has announced that Peter Thomson will be joining the team as Director of Strategy in January 2019.

Thomson is coming from the online investment platform, Snowball Effect, where he’s been the Head of Marketing since 2016. Peter has held a mix of in-house marketing and strategy consulting roles in technology, consumer products and financial services businesses in New York, London and New Zealand.

The new appointment is based on the continued success and growth that Perceptive has experienced over the past 12 months.

CEO of Perceptive, Chris Pescott says, “We are thrilled to have Peter join us at Perceptive. Bringing a wealth of strategic experience, both in New Zealand and internationally, we’re confident that Peter will help steer Perceptive’s strategic thinking in the best possible direction - which will provide even better results for our clients.”

Thomson brings his strategic expertise to Perceptive’s wealth of insights and customer intelligence. His new position will be a client-facing and strategic role, where he will advise clients on customer experience, data analytics, brand strategy and customer relationship management.

“Peter not only understands the power of relevant insights, but most importantly, has the ability act on the data and will advise clients on practical initiatives to achieve improved outcomes with their customers,” says Pescott.

“Perceptive has a strong core intelligence capability and is considered to be the ‘intelligence hub’ of the Clemenger Group. I am looking forward to being a part of a team that has the firepower to perform rigorous research and use science and analytics not just as window dressing, but as a part of their DNA. There are a lot of NZ brands that have so much data about their customers but they don’t know what to do with it. My objective is to guide our clients to use this data more effectively, by creating and implementing a plan of action based on Perceptive’s valuable insights,” says Thomson.

Peter will also be responsible for helping clients connect together insights from the separate areas of their business, from net promoter scores, web analytics, transactional data, email marketing and CRM systems - in order to get a better overview of customer needs and behaviour, to ultimately create a better customer experience.

-ENDS-


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Crown Accounts: Treasury HYEFU Sees Deficit Then Rising Surpluses

An operating balance before gains and losses deficit of $0.9 billion is forecast in the current year, before returning to a small surplus in 2020/21 which then grows to reach $5.9 billion (1.5% of GDP) in 2023/24. More>>

ALSO:

Fuels Rushing In: Govt "Ready To Act" On Petrol Market Report

The Government will now take the Commerce Commission’s recommendations to Cabinet...
• A more transparent wholesale pricing regime • Greater contractual freedoms and fairer terms • Introducing an enforceable industry code of conduct • Improve transparency of premium grade fuel pricing... More>>

ALSO:

Reserve Bank Capital Review Decision: Increased Bank Capital Requirements

Governor Adrian Orr said the decisions to increase capital requirements are about making the banking system safer for all New Zealanders, and will ensure bank owners have a meaningful stake in their businesses. More>>

ALSO:

Aerospace: Christchurch Plan To Be NZ's Testbed

Christchurch aims to be at the centre of New Zealand’s burgeoning aerospace sector by 2025, according to the city’s aerospace strategic plan. More>>

ALSO: