NZ Herald Introduces Be Well
Monday 14 January 2019
14 January 2019 – NZME has printed the first issue of its brand new Monday magazine for 2019; Be Well.
The 16-page pull out in the New Zealand Herald builds on the existing Monday food offering of Bite. The rebrand is an extension that brings readers more content that not only focuses on food and recipes, but travel, fitness and general wellbeing too.
Food lovers needn’t fear as it continues to have recipe ideas and inspiration. Be Well has four main sections; Eat Well, Travel Well, Grow Well and Live Well.
Eat Well features recipes from top contributors and fresh new writers, while Travel Well has a focus on food tourism and destination dining. Grow Well focuses on edible gardening, with tips on how to make the most of your garden harvest. Live Well focuses on practical advice and guidance to take care of your body and mind. Real world volunteers will road test new trends to see if they deliver – and it’ll look at how simple diet changes can help improve common health complaints.
Joanna Hunkin, Head of Entertainment & Lifestyle, says Be Well is a fantastic addition to the weekly magazines. “We know our readers love to start the week with a little inspiration – from fresh ideas around what to have for dinner to planning a cheeky weekend away. The new magazine builds on everything that Bite offered, giving our readers even more ideas and inspiration to Be Well.”
With more than 10,000 recipes on offer, New Zealand’s number one food website Bite.co.nz will also undergo a small facelift, while keeping all the recipes and collections readers rely on.
Chris Rudd, GM of Print for NZME says advertisers will have the best of both worlds. “Advertisers looking to engage in print ads and sponsored content will find there are more opportunities for alignment and integration with Be Well, while those after a targeted digital strategy will have a captive audience in bite.co.nz. We have been testing the waters with a few clients already and the response has been overwhelmingly positive, with a number of them coming on board for the launch edition.”
Look out for Be Well in the New Zealand Herald today.