Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Jersey Cows Star in new Single-Breed Milk Launch


Lewis Road Creamery today launched a new range of milk sourced solely from Jersey cows, as it unveiled the first single-breed standard milk to go on sale in supermarkets nationwide.

“The Jersey cow is rightly famous for her milk. It is richer, creamier, with higher butterfat and a more velvety texture,“ said Peter Cullinane. “A single-breed milk really lets those qualities shine.”

Mr Cullinane said as a dairy producing nation, New Zealanders deserved to have access to the best possible drinking milk, free from PKE and permeate.

“We’re delighted that Jersey milk is in the spotlight,” said Alison Gibb from Jersey New Zealand. “This has been a long time coming – I was always envious when travelling overseas and seeing the fuss that was made of pure Jersey milk in other countries.”

Lewis Road said single-breed milk aligned with clear trends among its increasingly sophisticated dairy consumers.

“Our customers want to know the provenance of their dairy, they want whole products that haven’t been over-processed, and they want to be able to taste that difference,” said Mr Cullinane. “With a single-breed standard Jersey milk we can do all those things, and at a more accessible price for consumers.”

As well as a higher butterfat content, Jersey milk contains less water, less lactose and high levels of calcium.

“We’ve gone to huge effort to segregate the supply coming from our Jersey herd and to leave it as untouched as possible from the shed to the shelf,” said Mr Cullinane.

In standard dairy industry practice, milk producers mix the milk from various breeds of cow, break the combined product apart, then reassemble it using permeate to create a standardized protein content.

“We’re providing milk the way it used to taste, before everyone started chasing cheap and bland volume,” said Mr Cullinane, pointing out the new range’s authentic taste was a fitting way for the company to celebrate World Milk Day on June 1st.

The range is permeate-free, PKE-free and bottled in the brand’s award-winning recyclable rPET bottles made from 100% recycled plastic.

Lewis Road Creamery Jersey Milk is available in Homogenised (blue top), Non-Homogenised (silver top) and Light (light blue top). They each come in 1.5l or 750ml bottles with an RRP of $5.75 and $3.49 respectively. The range is available nationwide from 1 June.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Reserve Bank: RBNZ To Implement $30bn Large Scale Asset Purchase Programme Of NZ Govt Bonds

The Monetary Policy Committee (MPC) has decided to implement a Large Scale Asset Purchase programme (LSAP) of New Zealand government bonds. The negative economic implications of the coronavirus outbreak have continued to intensify. The Committee ... More>>

ALSO:

Elevate NZ: Venture Fund To Lift Productivity

The Government’s new $300 million venture capital fund - announced in last year’s Budget – is now open for business as the Elevate NZ Venture Fund. Finance Minister Grant Robertson says lifting New Zealand's productivity requires well-functioning ... More>>

ALSO:


COVID-19: Case Confirmed In NZ – Expert Reaction

After spreading across the globe for months, the first case of COVID-19 has been reported in New Zealand. The Ministry of Health says the risk of a community outbreak is low, due to their preparedness and the high awareness of the disease. The Science ... More>>

ALSO:

Agriculture: New Legislation To Boost Organics

New organics legislation will boost consumer confidence and help grow an innovative sector, says Food Safety Minister Damien O’Connor. “The Organics Product Bill, introduced to Parliament this week, aims to increase consumer confidence when purchasing ... More>>

ALSO:

Biodiversity Policy: Misinformation Circulating

Forest & Bird is concerned at misinformation circulating regarding a policy statement aimed at protecting New Zealand’s unique biodiversity. The National Policy Statement for Indigenous Biodiversity is being consulted on by the ... More>>

ALSO: