Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

New York Buys into Unique Kiwi Video Service


9 September 2019


VideoTaxi co-owner and MD Ondrej Havas (clockwise from front left), co-owner and CTO Eddie Burrow, senior producer Bruce Knoetze, and senior cabbie Jean-luc Darne



New Kiwi business VideoTaxi has swung a major international deal in New York, the home of the yellow cab which inspired the company’s branding. It has also landed a deal in Philadelphia and is heading to Europe later this month to sign up businesses there too.

Co-founder Ondrej Havas says his idea of a subscription video service for corporates and commerce has taken off in New Zealand, and it’s about to do the same overseas. “We already have more than 20 companies in New Zealand signed up, and we have now licensed the VideoTaxi concept to two production houses in the United States – Casual Films, a multi-national based in New York, and Kinetic Films in Philadelphia.

“Casual Films has just sold a VideoTaxi subscription to Canon in the US while Kinetic has several construction companies lined up. We’re thrilled New York was the first international location to adopt VideoTaxi – not only is the Big Apple the commercial and advertising centre of America, its iconic yellow cabs inspired our branding. When we pitched to Casual Films, they said VideoTaxi was a great concept which would work really well in their market.”

Not one to rest on his laurels, Havas is now taking VideoTaxi to Europe. Later this month, he is presenting the concept to the International Quorum of Motion Picture Producers’ conference in Dublin, which will be attended by about 100 multi-national production companies, including a number of Academy Award winners.

“This is the major annual gathering of producers from around the world and it is an honour to be asked to present a keynote speech at this conference,” says Havas. “It’s a sign the world is waking up to VideoTaxi and the opportunity it presents, given the huge growth in the use of the video content.”

Research shows within a couple of years 80% of internet traffic will be video. Video is also six times more likely to be seen than static images on platforms like Facebook.

VideoTaxi operates as a subscription service allowing businesses and organisations to develop their own video content as they see fit. Already signed up are the likes of Countdown, Genesis, AA Insurance, Ateed, PlaceMakers, ITM, Westfield (which has used the service to document the development of its massive new mall in Newmarket), Target Furniture, Crombie Lockwood, James Hardie, Auto Super Shoppes, and several advertising agencies.

Their annual subscription gives them access to an experienced video producer for a set number of days a year, and they can use the service in any way they like – for internal staff presentations, website, social content, or TV and digital advertising, it’s up to them.

“Clients work with the same producer throughout, giving them a strong relationship which offers continuity, reliability and value. It’s an easy solution and they can use their subscription for whatever, and however, they like. If they want to use their days for one big shoot or spread them throughout the year, that’s fine by us,” says Havas.

“The great thing for clients is their subscription covers everything – the content producer, concept and creative, shooting, editing and graphics, production equipment, software, special effects, use of drones and our greenscreen studio. It’s all included in one simple rate.”

He adds: “While phones can shoot video these days, a lot of people simply don’t know how to tell a story. VideoTaxi makes the creation of top-quality, professional content easy, while also providing the back-end systems which take away all the guesswork.”


Notes:

• By 2021, 80% of internet traffic will be video (Cisco study, November 2017)
• The unprecedented growth of the internet over the next two years will be driven by two key elements – analytics and video content (Google, November 2018)


ends

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Science Media Centre: Funding For R&D In New Zealand – Expert Reaction

Research, Science and Innovation Minister Dr Megan Woods has today announced $401.3 million funding for research and development through Budget 2020 and the COVID Response and Recovery Fund. The fund includes $150 million for an R&D loan scheme, ... More>>

ALSO:

Maritime NZ: NZ Joins Global Initiative Keeping Ports Open And Freight Moving

New Zealand has joined an international port authorities’ global initiative for safe and efficient movement of goods and shipping during the COVID-19 crisis. World-wide, 56 port authorities have agreed how they will work together facilitating maritime ... More>>

ALSO:

National: National Backs Businesses With $10k JobStart

National will provide a $10,000 cash payment to businesses that hire additional staff as part of our commitment to keeping New Zealanders in jobs, National Party Leader Todd Muller and Finance spokesperson Paul Goldsmith have announced. Our JobStart ... More>>

ALSO:

DIY Law: Government Exempts Some Home Improvements From Costly Consents

Homeowners, builders and DIYers will soon have an easier time making basic home improvements as the Government scraps the need for consents for low-risk building work such as sleep-outs, sheds and carports – allowing the construction sector ... More>>

ALSO:

Media Awards: The New Zealand Herald Named Newspaper Of The Year, Website Of The Year At Voyager Media Awards

The New Zealand Herald has been labelled a “powerhouse news operation” as it claims the two biggest prizes – Newspaper of the Year and Website of the Year – along with many individual awards at the 2020 Voyager Media Awards Website of the ... More>>

ALSO:

ASB Bank: ASB Takes The Lead Again With New Low Home Loan Interest Rate

ASB has moved again to support its customers, cutting a number of home loan rates, including the two-year special rate to a new low of 2.69% p.a. Craig Sims, ASB executive general manager Retail Banking says the reduced rate will be welcome news for many ... More>>

ALSO:

Nathan Hoturoa Gray: The Problems With Testing And Case Statistics For Covid-19

To begin to understand disease transmission in a country requires adequate testing of your population with properly vetted, accurate tests. As the world struggles to find what 'adequate percentage' of the population is necessary, (estimates predict ... More>>

ALSO:

RNZ: Fletcher Building To Lay Off 1000 Staff In New Zealand

The construction company will cut around 10 percent of its workforce as it struggles with the fallout from Covid-19. More>>

ALSO:

Can Pay, Won't Pay: Cashflow Moves Urged

Government Ministers are asking significant private enterprises to adopt prompt payment practices in line with the state sector, as a way to improve cashflow for small businesses. More>>

ALSO:

Gordon Campbell: On Why We Should Legally Protect The Right To Work From Home

For understandable reasons, the media messaging around Level Two has been all about “freedom” and “celebration”, but this is not necessarily going to be a universal experience. When it comes to workplace relations, Level Two is just as likely to ... More>>

ALSO:



New Zealand Government: Supporting Kiwi Businesses To Resolve Rent Disputes

The Government will legislate to ensure businesses that suffered as a result of the COVID-19 response will get help to resolve disputes over commercial rent issues, Justice Minister Andrew Little announced today. More>>

ALSO:


Science Media Centre: Understanding 5G Concerns – Expert Q&A


Recent attacks on cell phone towers have brought concerns over the rollout of 5G technology into sharp relief.
While scientific research has consistently shown that the technology does not adversely affect human health, public concerns about its impact have spread around the world, fueled in part by growing misinformation online. The SMC asked experts to comment... More>>

ALSO:


Trade: Record Monthly Surplus As Imports Dive

Imports in April 2020 had their biggest fall since October 2009, resulting in a monthly trade surplus of $1.3 billion, Stats NZ said today. “This is the largest monthly trade surplus on record and the annual goods trade deficit is the lowest ... More>>

ALSO:


Media Blues: Stuff Chief Executive Buys Company For $1

Stuff chief executive Sinead Boucher has purchased Stuff from its Australian owners Nine Entertainment for $1.
The chief executive was returning the company to New Zealand ownership, with the sale is expected to be completed by 31 May.
"Our plan is to transition the ownership of Stuff to give staff a direct stake in the business as shareholders," Boucher said in a statement.... More>>

ALSO:

RNZ: Bar Reopening Night 'much, Much Quieter'

Pubs and bars are reporting a sluggish first day back after the lockdown, with the fear of going out, or perhaps the joy of staying home, thought to be a reason for the low numbers. More>>

ALSO:

Stats NZ: New Zealand’s Population Passes 5 Million

New Zealand's resident population provisionally reached 5 million in March 2020, Stats NZ said today. More>>

NIWA: Seven Weeks Of Clearing The Air Provides Huge Benefits: Scientist

Seven weeks of lockdown has provided evidence of how pollution can vanish overnight with benefits for the environment and individuals, says NIWA air quality scientist Dr Ian Longley. Dr Longley has been monitoring air quality in Auckland, Wellington ... More>>

ALSO:

Government: Milestone In Cash Flow Support To SMEs

A significant package of tax reforms will be pushed through all stages in Parliament today to throw a cash flow lifeline to small businesses. More>>

ALSO: