Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Air NZ calls for more kōrero on te reo trademark issues

Media release

18 September 2019

Air New Zealand calls for more kōrero on te reo trademark issues

Air New Zealand will not actively pursue its trademark application for the Kia Ora magazine logo after consultation with Māori leaders.

Chief Executive Officer Christopher Luxon says that after consultation with iwi leaders around New Zealand, and intellectual property law experts, it has become clear that the Government needs to undertake an urgent review of the rules governing the trademarking of words and phrases from the Māori language.

“While Air New Zealand had set out to trademark just the Kia Ora magazine logo rather than the words themselves, we have inadvertently sparked a much-needed discussion between Māori, intellectual property law experts and Government. The current trademark situation does not reflect the sometimes differing and legitimate views of both the Māori and legal communities,” Mr Luxon says.

Air New Zealand filed its trademark application for the Kia Ora magazine logo after a New Zealand multimedia organisation used the Kia Ora name on a digital magazine.

Te Rūnanga o Ngāi Tahu chief executive officer Arihia Bennett commended Air New Zealand for seeking the views of Māori leaders on the trademark issue.

“Air New Zealand has shown that the trademark issue needs to be high on the Government’s agenda. Ngāi Tahu, along with many other iwi, also face challenges navigating the trademark law. We support Air New Zealand’s call for the Government to take urgent action to find a pathway that meets the needs of Māori and business, and gives effect to the findings of the Waitangi Tribunal Report on the Wai 262 claim ‘Ko Aotearoa Tēnēi’,” she says.

Pania Tyson-Nathan chief executive of New Zealand Māori Tourism says Air New Zealand’s decision to not actively pursue the Kia Ora magazine logo trademark shows strong corporate leadership.

“Our national airline has done more than any large company to support the growth and awareness of Māori language and culture in Aotearoa and around the world.

“The fact that it listened to the voices of respected Māori leaders in order to better understand well-expressed concerns over the trademark logo issue speaks volumes to the character of the airline.

“We fully agree with it that Government must step up and put in place better laws and processes that recognise the needs of Māori and commercial entities when dealing with the native language of our nation,” says Tyson-Nathan.

Principal at law firm A J Park and Co-chair of the International Indigenous Rights Initiatives and Policy Analysis sub-committee for the International Trade Mark Association Lynell Tuffery Huria says it is time for New Zealand society to step up, have courage, lead the world, and establish a new and innovative framework that appropriately recognises the nation’s cultural heritage and ensures its integrity is preserved.

“Māori have been seeking recognition and protection of our cultural heritage, including Māori culture, Mātauranga Māori (Māori knowledge), Māori kupu (words) and Māori iconography for some time through the filing of the WAI 262 claim, the signing of the Mataatua Declaration, the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP), and at the World Intellectual Property Office (WIPO).

“Our cultural heritage is unique to Aotearoa, and this heritage is being eroded through misuse and misappropriate not only in Aotearoa but around the world. For a long time, Māori, and indigenous peoples around the world who face the same issues, have been alone on this journey. Māori cannot do this alone,” she says.

“For this reason, it is great to see an organisation, such as Air New Zealand, not only reconsidering the merits of its trademark application, but also join the kōrero, speak out and support the need for a new framework. It will take collective appreciation, recognition, and effort from us all to ensure our wonderful and unique cultural heritage is protected for future generations.”

Ends

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Energy Sector: Meridian Spilled Water To Hike Electricity Prices - Authority Ruling

The Electricity Authority has found that generator Meridian Energy manipulated the power market, costing consumers about $80 million. More>>

ALSO:

XE Data Update: RBNZ Official Cash Rate Decision

The RBNZ will keep the Official Cash Rate (OCR) at 0.25%. T he key points in the RBNZ statement are: RBNZ keeps the OCR unchanged at 0.25% Maintain the LSAP (large scale asset purchase) at NZD$60 billion. Committee prepared to use additional monetary ... More>>

ALSO:

Electricity: Kiwis Ignore Promise Of Cheaper Power

Electric Kiwi and Flick Electric Co are joint winners of Canstar Blue’s award for Most Satisfied Customers | Electricity Providers From putting on an extra layer – rather than turning on a heater – to turning off lights and choosing the energy-saving ... More>>

ALSO:

Economy: COVID-19 Contributes To 1.6 Percent Fall In March Quarter GDP

Gross domestic product (GDP) fell 1.6 percent in the March 2020 quarter, the largest drop in 29 years, as the initial effects of COVID-19 restrictions impacted on economic activity, Stats NZ said today. This quarter’s GDP results showed a widespread drop ... More>>

ALSO:


Electricity: Transmission Pricing For A Low Carbon Future

The Electricity Authority has decided on new guidelines for transmission pricing. James Stevenson-Wallace, Chief Executive of the Electricity Authority says the new guidelines will deliver significant benefits to consumers, through lower electricity ... More>>

ALSO:

ASB: Investor Confidence Falls To Four-Year Low

As the world grapples with the fallout from the most significant pandemic the world has seen in a century, economic concerns are weighing on investors, dragging investor confidence down to a four-year low in the first quarter of the year. For the three ... More>>

ALSO:

Science Media Centre: Funding For R&D In New Zealand – Expert Reaction

Research, Science and Innovation Minister Dr Megan Woods has today announced $401.3 million funding for research and development through Budget 2020 and the COVID Response and Recovery Fund. The fund includes $150 million for an R&D loan scheme, ... More>>

ALSO:


Science: 2019 Prime Minister’s Science Prizes Announced

The 2019 Prime Minister’s Science Prizes have been announced in a digital livestream event today. The Prizes recognise the impact of science on New Zealanders’ lives, celebrate the achievements of current scientists and encourage scientists of the ... More>>

ALSO:


RNZ: Fuel, Alcohol Costs To Go Up From Today

The increase today in the taxes on fuel, road user charges and alcohol is being called a tone-deaf move. More>>

ALSO:

Stardome Observatory: Young Kiwi Astro-Photographer Shoots For The Stars

Matariki by Josh Kirkley. The stars are aligning for up-and-coming Auckland-based astro-photographer Josh Kirkley (Kāi Tahu). During lockdown, one of his images was picked up by NASA and shared on the space agency’s Instagram to its 59.2 million ... More>>


DCANZ: Time For EU To Commit To A Level Playing Field For Trade

The Dairy Companies Association of New Zealand (DCANZ) has welcomed New Zealand Trade Minister David Parker’s statement that it is unacceptable for New Zealand exporters to continue facing an ‘unlevel playing field’ in the EU. Details leaked ... More>>

ALSO:

Potatoes New Zealand: Protecting NZ Fries As Part Of PNZ Pandemic Recovery & Transformation Plan

Potatoes New Zealand has met with Minister Faafoi this week to discuss investigating the potential importation of heavily discounted frozen potato chips into New Zealand. With MBIE’s support we are undertaking an investigation to gather evidence of the ... More>>

ALSO:


New Zealand Government: Supporting Kiwi Businesses To Resolve Rent Disputes

The Government will legislate to ensure businesses that suffered as a result of the COVID-19 response will get help to resolve disputes over commercial rent issues, Justice Minister Andrew Little announced today. More>>

ALSO:


Science Media Centre: Understanding 5G Concerns – Expert Q&A


Recent attacks on cell phone towers have brought concerns over the rollout of 5G technology into sharp relief.
While scientific research has consistently shown that the technology does not adversely affect human health, public concerns about its impact have spread around the world, fueled in part by growing misinformation online. The SMC asked experts to comment... More>>

ALSO:


Trade: Record Monthly Surplus As Imports Dive

Imports in April 2020 had their biggest fall since October 2009, resulting in a monthly trade surplus of $1.3 billion, Stats NZ said today. “This is the largest monthly trade surplus on record and the annual goods trade deficit is the lowest ... More>>

ALSO: