Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

App promises to make crisis management more successful

Media Release

App promises to make crisis management more successful

Wright Communications has launched a smartphone-based app it believes could replace conventional approaches to managing a crisis, which are generally paper-based and can fail to keep pace with a fast-breaking scenario.

Wright Communications Managing Director Nikki Wright says the digital revolution has meant a crisis affecting an organisation can become public knowledge within minutes of it occurring.

“When that happens, it’s a race to keep pace with the crisis and a speedy response can minimise reputational damage.”

Nikki says activating a paper-based crisis management system can mean a time delay and confusion when a quick and orderly response is critical.  “A crisis doesn’t tell you when it’s coming, so when one does break out, the key players in the response may be a long way from the relevant files – or out of the office in the field.  Getting everyone together takes time.

“There’s also generally a lot of confusion when a crisis erupts: it may not be clear what’s happened, who’s involved and where it’s taking place.  Plus, you may have multiple organisations caught up in the crisis.

“In our experience, and from what we’ve seen globally in recent years, that confusion and the delays in communicating what’s happening and what’s being done about it often cause an organisation’s reputation to take a big hit. A prompt response can avert that – an issue can be resolved before it gets out of hand.”

Wright Communications sourced the phone-based app, called In Case of Crisis, from the US.  Nikki says the app stores everything you need in relation to potential issues and crises on the phone, including contact lists and response protocols, and enables an organisation’s crisis management team to securely send alerts and notifications to staff members - even when the power is out.

“Your whole crisis management kit is portable, expandable and updateable –easy to access and search, and send out the comms that are needed. Almost everyone owns a smartphone.  They are almost our ‘sixth sense’.  Crises can happen anytime and anywhere, so a smartphone is by far the best tool to access people, to manage a situation.

“Having your crisis ‘kit’ on a single platform provides the essential ‘command and control’ function needed to effectively co-ordinate all the parties caught up in the crisis.”

Nikki says In Case of Crisis was a strong fit with the company’s expertise in sustainability and Corporate Social Responsibility.  “Issues and crises are often caused by an organisation’s failure to take their environmental and social responsibilities seriously.  Neglect of chronic issues – which are often plainly apparent to the organisation’s shareholders – can easily tip into a crisis.”

An added benefit of the In Case of Crisis app is the reduction of resource costs and use through eliminating a paper-based filing system and the need for face-to-face meetings. “The app brings all parties together and shares the information via their phones – it’s a quantum step forward.”

Nikki says Wright Communications has the New Zealand rights to market the app, which is currently used by around 750 organisations globally with an almost 100% subscription renewal rate over the last four years.

“When you consider the operational, reputational and infrastructural costs that can and do arise from a full-blown crisis, which can be in the millions of dollars, the app is a prudent investment for organisations with high risk exposure.

“We feel it will be a welcome addition to a company’s toolkit, bringing their crisis response into the 21st Century and much more in sync with the communications environment we are operating in now.”

Ends

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Reserve Bank: Policy Lessons From A Year Of Covid-19

The Reserve Bank of New Zealand – Te Pūtea Matua was in a sound position to continue to meet its mandate in the face of the COVID-19 induced economic shock. However, we must continue to transform so as to remain relevant and effective in addressing longer-term challenges, Reserve Bank Governor Adrian Orr said... More>>


Transport Industry Association: Feb 2021 New Vehicle Registrations Strongest On Record

Motor Industry Association Chief Executive David Crawford says that the February 2021 figures are the strongest for the month of February ever. Registrations of 12,358 were 8.0% up on February 2020. Year to date the market is up 7.1% (1,735 units) compared to the first two months of 2020... More>>

Paymark: Lockdown Equals Slowdown For Some

The three days of lockdown for Auckland earlier this month made a clear impression on our retail spending figures. While only Auckland moved into Level 3 lockdown, the impact was felt across the country, albeit at different levels. Looking at the ... More>>

Infrastructure Commission: Te Waihanga Releases Report On Water Infrastructure

The New Zealand Infrastructure Commission, Te Waihanga’s latest discussion document highlights the importance of current reforms in the water sector. Its State of Play discussion document about water infrastructure is one of a series looking at the ... More>>


OECD: Annual Inflation Picks Up To 1.5% In January 2021 While Euro Area Records Sharp Increase To 0.9%

Annual inflation in the OECD area picked up to 1.5% in January 2021, compared with 1.2% in December 2020. Following a rebound between December and January, the annual decline in energy prices was less pronounced in January (minus 3.9%) than in December... More>>


Hemp Industries Association: Could The Next Team NZ Boat Be Made Entirely Of Hemp?

With The America’s Cup due to start in a few days’ time, innovators from a very different sphere have been wondering how long it could be before New Zealand could be competing in a boat entirely built from hemp, with the crew eating high-energy, nutritious hemp-infused foods and wearing high-performance hemp kit..? More>>


ACT: Matariki Almost A Half Billion Dollar Tax On Business

“Official advice to the Government says an extra public holiday at Matariki could cost almost $450 million,” ACT Leader David Seymour can reveal. “This is a perfect example of the Prime Minister doing what’s popular versus what’s responsible. ... More>>

Genesis: Assessing 6,000 GWh Of Renewable Generation Options For Development By 2025

Genesis is assessing 6,000 GWh of renewable generation options for development after starting a closed RFP process with 11 partners. Those invited to participate offer a range of technologies as Genesis continues to execute its Future-gen strategy to ... More>>