Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


BePure reaches NZ$2m capital raise target

BePure, one of New Zealand’s leading holistic health and wellness companies, has today announced it has successfully reached its capital raise maximum target of NZ$2m, through online investment platform, Snowball Effect.

The capital will be used to develop new products and services across all three BePure businesses, as well as significantly expanding its premium line of nutritional supplements. The funds will also go towards launching further at-home collection tests via Eve Health and delivering a new corporate wellness offering via the BePure Clinic business.

In addition to expanding domestically, BePure is looking to position itself for future growth within international markets. With expansion both locally and overseas on the horizon, BePure plans to invest in increasing its inventory stock levels.

As a result of modern health concerns and a marked increase in the number of consumers wanting to take a more active role in maintaining good health, the global wellness economy was valued a USD$4.2 trillion market in 2017.

Founder and Clinical Director, Ben Warren comments, “We’re excited to begin this next stage of growth, both here and abroad, which will enable us to provide even more people with the resources they need to make informed decisions around their health.”

Snowball Effect co-founder and CEO, Simeon Burnett adds, “BePure is well-positioned for its next phase of growth. We are very pleased with the outcome and look forward to seeing what BePure are able to achieve with this additional capital.”

Founded in 2004 by Hawke’s Bay-based clinical nutritionist, Ben Warren, and officially relaunched in 2015 – the Group has grown from strength to strength over the last few years, from a combined revenue of NZ$2.8 million in FY16 to NZ$7.5 million in FY19. The Group is a strong established brand with a ROI in the top two percent in Australasia for social media based marketing, and has grown to encompass three businesses within its offering – BePure Health, BePure Clinic and Eve Health.

Collectively, the BePure Group of companies are on a mission to enable New Zealanders to take back ownership of their health, and have proven to be a market leader within this space.

BePure is the first and only New Zealand company to release performance-based products that are Banned Substances Control Group (BSCG) Certified Drug-Free – meaning they're completely safe for professional athletes and proven to be free of harmful substances such as unnamed steroids.

Many national athletes and Olympians already use BePure products, including Black Sticks players Sam Harrison, Shea McAleese, Charlotte Harrison, and Silver Ferns player Ameliaranne Wells.

© Scoop Media

Business Headlines | Sci-Tech Headlines


NIWA: Scientists Say Methane Emitted By Humans ‘vastly Underestimated’

NIWA researchers have helped unlock information trapped in ancient air samples from Greenland and Antarctica that shows the amount of methane humans are emitting into the atmosphere from fossil fuels has been vastly underestimated... More>>


SMC Expert Reaction: Record Dry Spells And Effects On Forests

With no rain forecast before Sunday, Auckland is about to break a record for the city's longest dry spell. Niwa says Auckland is likely to hit 40 consecutive days without rain this weekend . The upper North Island is seeing severe meterological ... More>>


Reserve Bank: Official Cash Rate Remains At 1.0 Percent

The Monetary Policy Committee has decided to keep the Official Cash Rate (OCR) at 1.0 percent. Employment is at or slightly above its maximum sustainable level while consumer price inflation is close to the 2 percent mid-point of our target range. ... More>>


Science Media Centre: Novel Coronavirus Detected In China – Expert Reaction

The virus was detected after more than 40 people were hospitalised with pneumonia in Wuhan City, China and the outbreak traced to a large animal and seafood market. The Centers for Disease Control and Prevention reports that person-to-person transmission ... More>>


Science Media Centre: Flooding could release toxic gas – Expert Reaction

A chemical substance known as ouvea premix stored at an old paper mill in Mataura could release toxic ammonia gas if it comes in contact with water.More>>