Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


BePure reaches NZ$2m capital raise target

BePure, one of New Zealand’s leading holistic health and wellness companies, has today announced it has successfully reached its capital raise maximum target of NZ$2m, through online investment platform, Snowball Effect.

The capital will be used to develop new products and services across all three BePure businesses, as well as significantly expanding its premium line of nutritional supplements. The funds will also go towards launching further at-home collection tests via Eve Health and delivering a new corporate wellness offering via the BePure Clinic business.

In addition to expanding domestically, BePure is looking to position itself for future growth within international markets. With expansion both locally and overseas on the horizon, BePure plans to invest in increasing its inventory stock levels.

As a result of modern health concerns and a marked increase in the number of consumers wanting to take a more active role in maintaining good health, the global wellness economy was valued a USD$4.2 trillion market in 2017.

Founder and Clinical Director, Ben Warren comments, “We’re excited to begin this next stage of growth, both here and abroad, which will enable us to provide even more people with the resources they need to make informed decisions around their health.”

Snowball Effect co-founder and CEO, Simeon Burnett adds, “BePure is well-positioned for its next phase of growth. We are very pleased with the outcome and look forward to seeing what BePure are able to achieve with this additional capital.”

Founded in 2004 by Hawke’s Bay-based clinical nutritionist, Ben Warren, and officially relaunched in 2015 – the Group has grown from strength to strength over the last few years, from a combined revenue of NZ$2.8 million in FY16 to NZ$7.5 million in FY19. The Group is a strong established brand with a ROI in the top two percent in Australasia for social media based marketing, and has grown to encompass three businesses within its offering – BePure Health, BePure Clinic and Eve Health.

Collectively, the BePure Group of companies are on a mission to enable New Zealanders to take back ownership of their health, and have proven to be a market leader within this space.

BePure is the first and only New Zealand company to release performance-based products that are Banned Substances Control Group (BSCG) Certified Drug-Free – meaning they're completely safe for professional athletes and proven to be free of harmful substances such as unnamed steroids.

Many national athletes and Olympians already use BePure products, including Black Sticks players Sam Harrison, Shea McAleese, Charlotte Harrison, and Silver Ferns player Ameliaranne Wells.

© Scoop Media

Business Headlines | Sci-Tech Headlines


TradeMe: Property Prices In Every Region Hit New High For The Very First Time

Property prices experienced their hottest month on record in December, with record highs in every region, according to the latest Trade Me Property Price Index.\ Trade Me Property spokesperson Logan Mudge said the property market ended the year with ... More>>

Motor Industry Association: 2020 New Vehicle Registrations Suffer From Covid-19

Chief Executive David Crawford says that like some other sectors of the New Zealand economy, the new vehicle sector suffered from a case of Covid-19. Confirmed figures for December 2020 show registrations of 8,383 were 25% ... More>>

CTU 2021 Work Life Survey: COVID And Bullying Hit Workplaces Hard, Huge Support For Increased Sick Leave

New data from the CTU’s annual work life survey shows a snapshot of working people’s experiences and outlook heading out of 2020 and into the new year. Concerningly 42% of respondents cite workplace bullying as an issue in their workplace - a number ... More>>

Smelter: Tiwai Deal Gives Time For Managed Transition

Today’s deal between Meridian and Rio Tinto for the Tiwai smelter to remain open another four years provides time for a managed transition for Southland. “The deal provides welcome certainty to the Southland community by protecting jobs and incomes as the region plans for the future. The Government is committed to working on a managed transition with the local community,” Grant Robertson said. More>>


University of Auckland: Pest-Free Goal Won’t Be Achieved Without New And Better Tools

New Zealand’s goal to become predator free by 2050 will remain an unrealised dream unless new technologies and advances in social engagement continue to be developed, researchers who first promoted it say. A team from the University of Auckland has ... More>>

OECD: Area Employment Rate Rose By 1.9 Percentage Points In The Third Quarter Of 2020

OECD area employment rate rose by 1.9 percentage points in the third quarter of 2020, but remained 2.5 percentage points below its pre-pandemic level The OECD area [1] employment rate – the share of the working-age population with jobs – rose ... More>>

Economy: Strong Job Ad Performance In Quarter Four

SEEK Quarterly Employment Report data shows a positive q/q performance with a 19% national growth in jobs advertised during Q4 2020, which includes October, November and December. Comparing quarter 4, 2020, with the same quarter in 2019 shows that job ad volumes are 7% lower...More>>

NIWA: 2020 - NZ’s 7th-warmest Year On Record

The nationwide average temperature for 2020, calculated using stations in NIWA’s seven-station temperature series which began in 1909, was 13.24°C (0.63°C above the 1981–2010 annual average). New Zealand’s hottest year on record remains 2016, when... More>>