Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

One Product Sold Every 1.5 Seconds During BF Peak


Consumers in New Zealand and Australia flocked to shops last week eager to seek out the incredible deals that have come to be associated with Black Friday. Having adopted the US retail tradition in recent years many local companies, like online shopping site Mighty Ape, were happy to oblige customers with Black Friday deals, resulting in a win-win situation for customers and retailers alike.

To put into perspective the demand for Mighty Ape’s Black Friday deals, new orders on Thursday and Friday rolled in at a rate of one product ordered every three seconds on average for 48 hours. During the peak sales hour between 9 p.m. and 10 p.m. on Thursday night, one product was ordered every 1.5 seconds.

Mighty Ape gave paid members of their Primate subscription service early access to the Black Friday Sale from Thursday morning, before extending access to the general public later in the afternoon. Many customers eager for a first look at Mighty Ape’s Black Friday offerings subscribed to Primate to take advantage of the early access. In the four days prior to Black Friday, new Primate subscriptions were up over 1200% compared to the first two weeks of November. On Thursday when the early access period started almost 1,000 customers became new Primate members.

Black Friday created a massive surge in orders resulting in the two biggest sales days in Mighty Ape’s 11-year history. Staff worked eagerly to dispatch Black Friday orders resulting in another record-breaking day on Monday, December 2nd - the most orders shipped in a single day.

To conquer the mountain of Black Friday orders, Mighty Ape added additional staff and extended warehouse operation hours from their regular 10-hour shift to 16-hours, 5 a.m. to 9 p.m. NZ Post also brought on extra planes, trucks, vans, and staff to assist.

“Black Friday has picked up momentum in NZ and become a key shopping event for Kiwis. Many local retailers prepared for the event this year and we were no exception. A lot of work went into our sale starting months in advance,” commented Gracie MacKinlay, Chief Marketing Gorilla at Mighty Ape.

“The high participation of retailers and the quality of the sales this year helped to make this event the biggest shopping day for many retailers. Black Friday fell on November 29th this year; later than in recent years. Being so close to Christmas made this year's Black Friday even more massive.”


Mighty Ape’s Christmas shopping season is off to a record-breaking start. They have just kicked off their annual 24 Days of Christmas promotion in which Mighty Ape will give away over $30,000 of prizes. This will no doubt lead to more wins for customers and the popular online retailer in the coming weeks.

About Mighty Ape:
Mighty Ape is New Zealand owned and operated, NZ’s largest online pure-play retailer. Their 10,000m2 Distribution Centre is based in Millwater, Auckland and currently holds about one million products. They offer overnight delivery NZ-wide and same day delivery to eligible areas in Auckland, Wellington and Christchurch. Mighty Ape has a 4.9/5 rating on Google for customer satisfaction based on 26,000+ reviews.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Chartered Accountants: COVID-19 Fails To Knock Kiwi Investor Confidence, But More Disclosure Wanted

Three months of COVID-19 lockdown and investment turmoil has done little to knock confidence in New Zealand capital markets and listed companies with overall investor sentiment very similar to 2019, an investor survey held in mid June shows. However, ... More>>

ALSO:

Taxation: Black-Market Tobacco Sidesteps $287 Million In Excise Tax

Year-on-year increases in consumption of illicit tobacco in New Zealand have seen illegal trade swell to 11.5% of the total market. If consumed legally, illicit products would have netted the Government $287 million in excise tax during 2019. Independent ... More>>

ALSO:

Energy Sector: Meridian Spilled Water To Hike Electricity Prices - Authority Ruling

The Electricity Authority has found that generator Meridian Energy manipulated the power market, costing consumers about $80 million. More>>

ALSO:

XE Data Update: RBNZ Official Cash Rate Decision

The RBNZ will keep the Official Cash Rate (OCR) at 0.25%. T he key points in the RBNZ statement are: RBNZ keeps the OCR unchanged at 0.25% Maintain the LSAP (large scale asset purchase) at NZD$60 billion. Committee prepared to use additional monetary ... More>>

ALSO:

Electricity: Kiwis Ignore Promise Of Cheaper Power

Electric Kiwi and Flick Electric Co are joint winners of Canstar Blue’s award for Most Satisfied Customers | Electricity Providers From putting on an extra layer – rather than turning on a heater – to turning off lights and choosing the energy-saving ... More>>

ALSO:

Economy: COVID-19 Contributes To 1.6 Percent Fall In March Quarter GDP

Gross domestic product (GDP) fell 1.6 percent in the March 2020 quarter, the largest drop in 29 years, as the initial effects of COVID-19 restrictions impacted on economic activity, Stats NZ said today. This quarter’s GDP results showed a widespread drop ... More>>

ALSO:


Electricity: Transmission Pricing For A Low Carbon Future

The Electricity Authority has decided on new guidelines for transmission pricing. James Stevenson-Wallace, Chief Executive of the Electricity Authority says the new guidelines will deliver significant benefits to consumers, through lower electricity ... More>>

ALSO:

NIWA: The Climate Record That Keeps Getting Broken

Among the multitude of New Zealand climate statistics there is one record that continues to be broken month after month. Since January 2017 there has not been one month that recorded a below average nationwide temperature, according to NIWA’s seven station ... More>>

ALSO:

Govt: Extended Loan Scheme Keeps Business Afloat

Small businesses are getting greater certainty about access to finance with an extension to the interest-free cashflow loan scheme to the end of the year. The Small Business Cashflow Loan Scheme has already been extended once, to 24 July. Revenue and Small ... More>>

ALSO:

Science: 2019 Prime Minister’s Science Prizes Announced

The 2019 Prime Minister’s Science Prizes have been announced in a digital livestream event today. The Prizes recognise the impact of science on New Zealanders’ lives, celebrate the achievements of current scientists and encourage scientists of the ... More>>

ALSO:


RNZ: Fuel, Alcohol Costs To Go Up From Today

The increase today in the taxes on fuel, road user charges and alcohol is being called a tone-deaf move. More>>

ALSO:

Stardome Observatory: Young Kiwi Astro-Photographer Shoots For The Stars

Matariki by Josh Kirkley. The stars are aligning for up-and-coming Auckland-based astro-photographer Josh Kirkley (Kāi Tahu). During lockdown, one of his images was picked up by NASA and shared on the space agency’s Instagram to its 59.2 million ... More>>


DCANZ: Time For EU To Commit To A Level Playing Field For Trade

The Dairy Companies Association of New Zealand (DCANZ) has welcomed New Zealand Trade Minister David Parker’s statement that it is unacceptable for New Zealand exporters to continue facing an ‘unlevel playing field’ in the EU. Details leaked ... More>>

ALSO:

Potatoes New Zealand: Protecting NZ Fries As Part Of PNZ Pandemic Recovery & Transformation Plan

Potatoes New Zealand has met with Minister Faafoi this week to discuss investigating the potential importation of heavily discounted frozen potato chips into New Zealand. With MBIE’s support we are undertaking an investigation to gather evidence of the ... More>>

ALSO:


New Zealand Government: Supporting Kiwi Businesses To Resolve Rent Disputes

The Government will legislate to ensure businesses that suffered as a result of the COVID-19 response will get help to resolve disputes over commercial rent issues, Justice Minister Andrew Little announced today. More>>

ALSO: