Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Creating A Brand’ Program Launched By Waking Giants

Fresh after the recent release of Waking Giants’ ‘Developing A Strategic Plan’, the business growth and development agency has released their ‘Creating A Brand’ program.

The ‘Creating A Brand’ program is designed to guide entrepreneurs through the process of creating a new brand, from concept and strategy through to realisation and brand guidelines.

Regarding the release of the ‘Creating A Brand’ program, Grant Difford who is CEO and Founder of Waking Giants says “When most people think of the word “brand” they immediately think “logo”. A company’s brand is so much more than just a logo, it’s more of a personality.

People don’t just purchase a particular product or service because the company has a nice logo, there’s a lot more going on psychologically, consciously and sub-consciously that influences why people buy.”

Grant continues “Positioning your brand to the right audience is an art which takes into account the type of imagery and media you associate your brand with, the tone of your messaging to your audience, and of course the offer – getting these in alignment (and of course a logo that represents all of these) is the one of the core fundamentals of good brand foundations.

The ‘Creating A Brand’ program is broken up into five key steps:

Step One: Brand Discovery
Step Two: Brand Strategy
Step Three: Identity Package

Step Four: Brand Guidelines
Step Five: Outcomes

Waking Giants are a business growth agency that attribute the successful results they’ve achieved for their clients to focussing on three core pillars of business growth which are Leadership, Strategy and Brand Strategy.

For more information on Waking Giants and their services visit: https://waking-giants.com/


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

NIWA: Scientists Say Methane Emitted By Humans ‘vastly Underestimated’

NIWA researchers have helped unlock information trapped in ancient air samples from Greenland and Antarctica that shows the amount of methane humans are emitting into the atmosphere from fossil fuels has been vastly underestimated... More>>

ALSO:

SMC Expert Reaction: Record Dry Spells And Effects On Forests

With no rain forecast before Sunday, Auckland is about to break a record for the city's longest dry spell. Niwa says Auckland is likely to hit 40 consecutive days without rain this weekend . The upper North Island is seeing severe meterological ... More>>

ALSO:

Reserve Bank: Official Cash Rate Remains At 1.0 Percent

The Monetary Policy Committee has decided to keep the Official Cash Rate (OCR) at 1.0 percent. Employment is at or slightly above its maximum sustainable level while consumer price inflation is close to the 2 percent mid-point of our target range. ... More>>

ALSO:



Science Media Centre: Novel Coronavirus Detected In China – Expert Reaction

The virus was detected after more than 40 people were hospitalised with pneumonia in Wuhan City, China and the outbreak traced to a large animal and seafood market. The Centers for Disease Control and Prevention reports that person-to-person transmission ... More>>

ALSO:

Science Media Centre: Flooding could release toxic gas – Expert Reaction

A chemical substance known as ouvea premix stored at an old paper mill in Mataura could release toxic ammonia gas if it comes in contact with water.More>>

ALSO: