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Paymark And TRA Unveil Consumer Spend Dashboard
Paymark and Auckland-based insights agency TRA are releasing a new dashboard to help track consumer spending behaviour.
The Consumer Dashboard is designed to provide a snapshot of spending patterns around New Zealand, says Paymark’s Head of Data Innovation, Ella Obreja.
The dashboard will be available at www.paymarkspendtrends.co.nz and will be updated weekly to ensure the latest figures are available.
The data comes from Paymark’s network which covers more than 70% of the EFTPOS transactions around the country and gives us a good snapshot of spending patterns in New Zealand.
Each update will include the average consumer spend, a regional breakdown and a snapshot of key retail trends.
Note to editors: These figures reflect general market trends and should not be taken as a proxy for Paymark’s market share or company earnings.
About Paymark
We are New Zealand's leading payments innovator.
At Paymark we design, build and deliver payment solutions that help Kiwi business succeed. Whether you’re looking for in store, online or mobile payment solutions or powerful business insights, Paymark is here to help.
It's technology backed by experience.
About TRA
TRA is an insight agency. We combine our understanding ofhuman behaviour with intelligent datacapability to help organisations navigate uncertainty and answer the big questions they are facing. To do so, we put people at the heart of the organisations we work with through extensive use of research, analytics, strategy, culture and design.
About Ingenico Group
Ingenico Group (Euronext: FR0000125346 – ING) is shaping the future of payments for sustainable and inclusive growth. As a global leader in seamless payments, we provide merchants with smart, trusted and secure solutions to empower commerce across all channels and enable simplification of payments and deliver customer promises. We are the trusted and proactive world-class partner for financial institutions and retailers, from small merchants to the world’s best-known global brands. We have a global footprint with more than 8,000 employees, 90 nationalities and a commercial presence in 170 countries. Our international community of payment experts anticipates the evolutions of commerce and consumer lifestyles to provide our clients with leading-edge complete solutions wherever they are needed.
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