Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Countdown Releases New Zealand’s First Nationwide Grocery Shopping App

Countdown has this week launched grocery shopping directly from its myCountdown app across the country, the first time Kiwis nationwide can shop seamlessly from a mobile app, anytime and anywhere they like.

Countdown’s General Manager Brand and CountdownX, Sally Copland, says with more than 200,000 new registrations for online shopping during New Zealand’s lockdown, fast-tracking the in-app shopping feature for nationwide roll-out was crucial given the role mobile plays for New Zealanders.

“When we launched the myCountdown app in 2018 it was mainly to help customers with their in-store shopping needs, showing them where things were in store and helping build simple lists.

“Times have changed and mobile is the device of choice for almost all of us, for almost everything. Making purchasing seamless from the app no matter where you live is a critical part of providing a world-class online shopping experience and that’s what we want for all Kiwis,” says Sally Copland.

The myCountdown app’s popular shopping list feature remains front and centre, with customers now able to switch between devices, add to their list when they remember something in the middle of the night, and then order for pick up or delivery directly from the app.

Countdown has been a pioneer in the Kiwi eCommerce space since 1996 when it launched the first iteration of online shopping, albeit ordered by fax. Nearly 25 years on, New Zealanders are continuing to embrace the convenience of online shopping; at the end of March 7.9 per cent of Countdown’s sales were online, and for the last week of the month just before lockdown this grew to 11 per cent of sales, making it the company’s largest ‘store’.

“Over the last few years we’ve better connected the myCountdown app with Onecard, we’ve made loyalty rewards digital and able to be accessed automatically, and we’ve gone digital with our mailer and specials. Our goal is to continue to innovate and make it easy for people to shop the way they want, when they want,” says Sally Copland.

Countdown’s dedicated digital team, known as CountdownX, is already working on the next steps for the app including the option to share lists across accounts which will give couples, families and flatmates the ability to collaborate on their household needs.

In the last few months, Countdown has also opened the country’s first dedicated eStore in Penrose, Auckland, developed Countdown’s Priority Assistance Service for Kiwis most at risk of Covid, introduced Olive the chatbot to help with 300,000 customer conversations in April, and said kia ora to Kai the safety robot at Countdown Rototuna.

myCountdown app features

  • Available for online shopping nationwide
  • Shopping list feature for in-store customers
  • In-store layout function that is tailored to your local store, so customers know where everything is - particularly helpful when you’re visiting a new store
  • Personalised specials
  • Digital Onecard for use online and in-store
  • Loyalty rewards
  • Access to Olive, the Countdown Virtual assistant for answers to customer queries and online refund requests


© Scoop Media

Business Headlines | Sci-Tech Headlines


Auckland Transport: Successful Bridge Repair Opens Two Additional Lanes To Traffic

The opening of two additional lanes on the Auckland Harbour Bridge this morning will help relieve some motorway congestion for motorists heading home to the North Shore tonight. More>>


Statistics New Zealand: COVID-19 Sees Record 12.2 Percent Fall In New Zealand’s Economy

Gross domestic product (GDP) fell by 12.2 percent in the June 2020 quarter, the largest quarterly fall recorded since the current series began in 1987, as the COVID-19 restrictions in place through the quarter impacted economic activity, Stats NZ said ... More>>


Climate: Scientists Release ‘Blueprint’ To Save Critical Ecosystems And Stabilize The Earth’s Climate

A group of scientists and experts produced the first comprehensive global-scale analysis of terrestrial areas essential for biodiversity and climate resilience, totaling 50.4% of the Earth's land. The report was published in Science Advances ... More>>


MPI: Independent Review Launched Into Assurances For Safe Transport Of Livestock By Sea

The Ministry for Primary Industries (MPI) has launched an independent review of the assurances it receives for the safe transport of livestock by sea. MPI Director-General Ray Smith says Mike Heron QC has been appointed to lead the review, which is expected ... More>>


Computers: New Zealand PC Market Grows Nearly 40% Due To Work From Home Demand

COVID-19 had large impacts on demand for PCs as businesses prepared for lockdowns by purchasing notebooks to mobilise their workforce. In the second quarter of 2020, New Zealand's Traditional PC market experienced a 39.7% year-on-year (YoY) growth ... More>>


University Of Auckland: Whale-Watching By Satellite – Follow Their Travels Online

Scientists have successfully attached satellite tracking tags to six New Zealand southern right whales, or tohorā, and are inviting the public to follow the whales’ travels online. Part of a major research project involving the University of Auckland ... More>>

Commerce Commission: Kiwibank Admits System Failures And Agrees To Pay Customers $5.2 Million

Kiwibank has entered into a settlement agreement with the Commerce Commission after reporting that it failed to have in place robust home loan variation disclosure policies, procedures and systems. In a settlement dated 27 August 2020, Kiwibank admitted that ... More>>

Ministry of Health: Public Transport Distancing Requirements Relaxed

Physical distancing requirements on public transport have been reviewed by the Ministry of Health to determine whether they are still required at Alert Level 2 (or below). The Ministry’s assessment is that mandatory face covering and individuals tracking ... More>>


NZHIA: New Zealand Hemp Industry Set To Generate $2 Billion Per Annum And Create 20,000 Jobs

A new report says a fully enabled hemp industry could generate $2 billion in income for New Zealand by 2030, while also creating thousands of new jobs. Written by industry strategist Dr Nick Marsh, the report has prompted calls from the New Zealand Hemp ... More>>


Stats NZ: One In 14 Employed People Report High Risk Of Losing Jobs

About one in 14 workers say they expect to lose their job or business by mid-2021, Stats NZ said today. A survey of employed people in the June 2020 quarter showed 7 percent felt there was a high or almost certain chance of losing their job or business ... More>>

ASB Quarterly Economic Forecast: NZ Economy Doing Better Than Expected, But Challenges Remain

August lockdown estimated to have shaved 8% off NZ’s weekly GDP, and 0.5% off annual GDP Economy now expected to shrink 5% (year-on-year) by end of 2020 Unemployment rate now expected to peak at 7.2% The latest ASB Quarterly Economic Forecast is less ... More>>