Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Marsello Acquires Goody To Consolidate Position As An Online And In-store Marketing Solution Leader

Marsello, one of New Zealand’s leading retail software-as-a-service companies, today announced the acquisition of Goody, a loyalty platform and CRM solution, based in Auckland. Goody is used by hundreds of businesses and over 1.2 million members.

Marsello combines data-powered automation, email, SMS, and loyalty programmes with real human experts to generate highly targeted marketing for small to medium-sized retailers. Passionate about helping businesses get more sales and better results from their marketing, Marsello is currently generating its retailers a greater than 30 times return over the subscription fee. Working with thousands of retailers worldwide, the acquisition will allow Marsello to apply what they have learnt and built globally to businesses in New Zealand, as well as move into new sectors like hospitality.

“The retail and hospitality industry is a fast-moving and exciting space. For us, great isn’t good enough. As a team, we are always looking to innovate and think of how we can make marketing even easier for our customers. Goody will take our platform to new sectors and new customers, right here in New Zealand” said Marsello co-CEO, Brent Spicer.

“While there are key players in the market who can offer individual marketing tools, our solution puts all the tools together and delivers a seamless instore and online experience for users on a single platform,” said Spicer.

Goody is a New Zealand software company, founded by Gorran Marusich and Shane Bradley in 2014. The platform provides an integrated customised rewards program for hundreds of small to medium businesses with a strong presence in hospitality, cafes and convenience stores.

Goody’s founder Gorran Marusich is thrilled to join the Marsello team. “With both businesses being New Zealand owned tech start-ups, Marsello and Goody are on the same page. Marsello is heading in a direction where we want to be. Banding together just made sense.”

"We've been using Goody to drive our loyalty program, ‘Social Club’, in almost 30 venues for several years. We're stoked that with the merger of Marsello and Goody technologies as it will bring us a deeper level of customer understanding and more ways to provide relevant marketing to our customers, like SMS." says Jamie Williams, CEO of Kapura.

The acquisition presents opportunities for new roles as the Marsello team continues to grow. With employees across the world in Canada, the USA, Australia, UK, and New Zealand, Marsello is diverse yet collective organisation.

Marsello has continued to grow through the global Covid-19 pandemic. While physical stores have been in varying stages of lockdown, Marsello’s customers have been able to continue their marketing efforts online, continuing to promote, communicate and trade.

Marsello has 34 million members globally across 130 countries and is headquartered in Wellington, New Zealand.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Banking: Westpac NZ Lowers Merchant Fees For Small Businesses

Westpac NZ is rolling out a new merchant fee pricing structure that will lead to cost savings for more than 10,000 small and medium Kiwi businesses, and could make contactless transactions more widely available for customers. On 1 September, most ... More>>

REINZ: Million Dollar Plus Property Sales Increase 11.7% Nationally

The number of properties sold around the country for one million dollars or more during the first half (H1) of 2020 increased by 11.7% compared to H1 2019, with 5,426 million-dollar plus properties sold (up from 4,858 in H1 2019) according to the Real ... More>>

Waste: Government To Regulate Plastic Packaging, Tyres, E-Waste

The Government is stepping up action to deal with environmentally harmful products – including plastic packaging, tyres and e-waste – before they become waste. As part of the wider plan to reduce the amount of rubbish ending up in landfills, ... More>>

ALSO:

Bankers Association: Banking Becomes First Living Wage Accredited Industry

Banking has become New Zealand’s first fully living wage accredited industry, leading to nearly 1800 employees and contractors moving onto the living wage and gaining greater economic independence for them and their families. As of today, all ... More>>

ALSO:

Economy: Funding For 85% Of NZ Not-For-Profit Entities Impacted By COVID-19

Results of a recent Institute of Directors poll show that 85% of board members on not-for-profit organisations say COVID-19 has moderately or significantly affected their funding. The ‘pulse check’ conducted in the first two weeks of July looked ... More>>

Volcano Detection: Eruption Alert System Would Have Given 16 Hours’ Warning At Whakaari

An alert system that could have given 16 hours’ warning of last year’s eruption at Whakaari/White Island is ready for deployment, University of Auckland scientists say, with warning systems for Ruapehu and Tongariro the next priority. ... More>>


Property: Queenstown Rents Experience Biggest Drop In Seven Years

Rental prices in the Queenstown-Lakes district saw the biggest annual percentage drop in seven years after falling 28 per cent on June last year, according to the latest Trade Me Rental Price Index. Trade Me Property spokesperson Aaron Clancy said ... More>>

Seismology: The Quiet Earth

As many daily activities came to a halt during lockdown, the Earth itself became quiet, probably quieter than it has been since humans developed the technology to listen in. Seismologists have analysed datasets from more than 300 international ... More>>

RNZ: James Shaw Says Kiwibank, Not Ministers Should Decide On Investors

Climate Change Minister James Shaw says Kiwibank's decision to stop doing business with companies dealing in fossil fuels is the right one. More>>

ALSO:

FMA: Kiwis Confident Financial Markets Will Recover From COVID-19, Plan To Increase Investments

Despite the majority (60%) of investors experiencing losses as a result of COVID-19, the outlook on investing remains positive, according to a Financial Markets Authority (FMA) survey. Most Kiwis (71%) were optimistic that the pandemic will pass eventually ... More>>

FIRST Union: Warehouse Using Covid For Cover As Extensive Restructure Makes Everyone Worse Off

(FIRST Union comments on The Warehouse consultation and proposed restructure) 'Unfortunately the Warehouse have done the disappointing thing and used Covid-19 to justify a bunch of operational business decisions that will leave hundreds of workers without jobs ... More>>

ALSO:

Stats NZ: Mixed Performance By Regions Leaves National Emissions Picture Unchanged

Approximately two-thirds of New Zealand’s regions recorded decreases in their total greenhouse gas emissions, while one-third of regions saw increases between 2007 and 2018, Stats NZ said today. “While some regions reduced their emissions, ... More>>

RNZ: Economic Activity And Business Confidence Bouncing Back

Two surveys from ANZ show business confidence and economic activity have rebounded, but uncertainty about the future remains extreme. More>>

ALSO: