Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

New Tourism Initiative To Activate And Reward Kiwi Travellers

Auckland-based tourism marketing company Tomahawk is preparing to launch in September an exciting new platform that will activate and reward kiwi travellers.

The initiative, ‘The Great New Zealand Bingo Bonanza’, motivates and incentivises kiwis to discover their local community or other towns, regions and experience activities that they may never have considered previously. Using the well-known game of bingo as its inspiration, inspiring kiwi travellers of every demographic, every age and any special interest in a fun and engaging way.

Tomahawk Marketing Director Gina Paladini said, “Bingo Bonanza was created during Level 4 when we were all attending webinars with other tourism colleagues and wondering how our industry can survive. The initiative is about motivating kiwis to discover their country in a whole new way and rewarding them to do so.

It was born out of the idea that if New Zealanders can lock down together to beat a pandemic, then New Zealanders can play together to discover their country and boost their economy.”

The platform also provides solutions for a number of the tourism industry’s challenges for example it offers the opportunity for engagement with local community, RTOs can showcase smaller owner operator businesses, it can power shoulder season bookings and motivate visitation and spend in the regions.

Bingo Bonanza’s functionality allows players to experience all five stages of the travel process: dream of where to go, provides a great planning tool, easy booking and increases the opportunity for sharing of content and reviews.

Bingo Bonanza collects valuable data which will provide better insights into the travel choices, habits and consumption of New Zealanders. Additionally, GPS data has the potential to help with COVID-19 contact tracing.

In the initial stages, Regional Tourism Organisations (RTOs) all have the opportunity to submit two FOC bingo cards to the platform. For RTOs, Bingo Bonanza offers a fantastic opportunity to draw visitors to their region, showcase stakeholders and activate local spend. Additionally, there are “Community Cards” available to RTOs which they can gift to sports clubs or special interest groups to facilitate with community engagement.

“This is not just a one-off campaign for domestic travellers and there is no ‘end date’. It will be available to international travellers when our borders re-open and we will be adding new activations into schools, new features and increasing the value of our rewards and prizes to encourage loyalty and ensure Bingo Bonanza lives on as part of Kiwi culture.”

Bingo Bonanza has already made a difference to the New Zealand tourism industry. Former members of GO Rentals’ IT development team were employed by Tomahawk and have been working on the technology for over three months. Additionally, two talented industry professionals who lost their jobs due to the COVID-19 pandemic are now heading up the initiative.

How it works:

The Bingo Bonanza platform can be accessed via a website or a mobile app. Bingo Bonanza players can explore a variety of Bingo Cards that meet their specific criteria by filtering options whether it be pet-friendly or Food and Wine, within 10km of my location, one day or multi-day or they can choose an influencer or famous New Zealander’s Bingo card to play. With 25 squares on each bingo card made up of free and paid activities, once five in a row are completed, a reward is released such as a petrol voucher or a free meal.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

The Narrow Divide: New Poll Shows Tight Political Race For SME Votes

In a major turnaround following nearly a decade of MYOB election polls, Labour is currently the preferred political party of New Zealand’s SMEs, with 38% of SME owners and decision makers intending to vote red in the upcoming General Election, ... More>>

Reserve Bank: Further Easing In Monetary Policy Delivered

Tēnā koutou katoa, welcome all. The Monetary Policy Committee agreed to expand the Large Scale Asset Purchase (LSAP) programme up to $100 billion so as to further lower retail interest rates in order to achieve its remit. The eligible assets remain ... More>>

Retail: Post-Lockdown Retail Card Spending Picks Up

The rise in retail card spending was boosted by sales of furniture, hardware, and appliances, Stats NZ said today. “For a third consecutive month, card spending on the long-lasting goods (durables) remained at higher levels than last year, after ... More>>


Contact: Business Drops, New Generation On Hold

New Zealand’s second-largest energy company Contact Energy (‘Contact’) released its full year financial results for the 12 months to 30 June 2020 (‘FY20’) this morning. More>>

Mining: OceanaGold Announces Receipt Of WKP Mining Permit

MELBOURNE, Australia, Aug. 6, 2020 /CNW/ - OceanaGold Corporation (TSX: OGC) (ASX: OGC) (the 'Company') is pleased to announce it has received the mining permit for Wharekirauponga ('WKP') on the North Island of New Zealand. ... More>>

ALSO:

Economy: COVID-19 Lockdown Has Widespread Effects On Labour Market

In the June 2020 quarter, the seasonally adjusted unemployment rate fell to 4.0 percent, down from 4.2 percent last quarter, while underutilisation rose, Stats NZ said today. More>>

ALSO:

NZ Post: New Research By NZ Post Shows Online Shopping Grew 105% In Alert Level 3

New research by NZ Post into how the COVID-19 response has impacted the way Kiwis shop online, shows online shopping increased 105%* when the country moved into Alert Level 3, and may have changed the way Kiwis shop permanently. Online spend peaked ... More>>

ALSO:

Antarctica NZ: Ice-Olation

Antarctica New Zealand is gearing up for a much reduced season on the ice this year and a very different deployment to normal! Before they head to one of the remotest places on the planet, all personnel flying south with the New Zealand programme will ... More>>

ALSO:

QV Valuations: July House Price Index Illustrates Market Resilience

According to the July 2020 QV House Price Index (HPI) results out today , property values recorded a marginal increase, up 0.2% over the month. This is somewhat of a turnaround from June, after the national index edged 0.2% lower. More>>

ALSO:

Property: Queenstown Rents Experience Biggest Drop In Seven Years

Rental prices in the Queenstown-Lakes district saw the biggest annual percentage drop in seven years after falling 28 per cent on June last year, according to the latest Trade Me Rental Price Index. Trade Me Property spokesperson Aaron Clancy said ... More>>

Seismology: The Quiet Earth

As many daily activities came to a halt during lockdown, the Earth itself became quiet, probably quieter than it has been since humans developed the technology to listen in. Seismologists have analysed datasets from more than 300 international ... More>>

RNZ: James Shaw Says Kiwibank, Not Ministers Should Decide On Investors

Climate Change Minister James Shaw says Kiwibank's decision to stop doing business with companies dealing in fossil fuels is the right one. More>>

ALSO:

FMA: Kiwis Confident Financial Markets Will Recover From COVID-19, Plan To Increase Investments

Despite the majority (60%) of investors experiencing losses as a result of COVID-19, the outlook on investing remains positive, according to a Financial Markets Authority (FMA) survey. Most Kiwis (71%) were optimistic that the pandemic will pass eventually ... More>>

FIRST Union: Warehouse Using Covid For Cover As Extensive Restructure Makes Everyone Worse Off

(FIRST Union comments on The Warehouse consultation and proposed restructure) 'Unfortunately the Warehouse have done the disappointing thing and used Covid-19 to justify a bunch of operational business decisions that will leave hundreds of workers without jobs ... More>>

ALSO: