Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Kia Tops JD Power Quality Survey For 6th Year

Kia has been named the number one non-luxury automotive brand for the sixth consecutive year in the 2020 Initial Quality Study (IQS) carried out by US-based automotive experts JD Power.

Praised by JD Power vice president, Dave Sargent, as an “exceptional run”, it means that Kia owners continue to be the most satisfied with their vehicles in the first period of ownership. It was a tight contest, with Kia sharing top honours for the first time.

Every model sold by Kia in the US placed in the top three of their respective categories in the IQS survey for 2020, with the Kia Cerato (known as the Forte in the US), Kia Carnival (Sedona), Sorento and Soul heading their segments.

The achievement is no mean feat, as Kia extended its quality leadership for a sixth year despite a significant redesign in the IQS study criteria.

According to JD Power, about a third of all problems reported by owners of 2020 model-year vehicles within the first three months of ownership related to issues with infotainment and technology. In many cases, the systems are not faulty, just difficult for owners to use or they do not work as well as they should.

Now in its 34th year, the IQS saw JD Power survey more than 87,000 new car owners, highlighting 223 problems across nine categories, including climate control, driving assistance, driving experience, exterior, features/controls/displays, infotainment, interior, powertrain and seats.

This year's study was redesigned to focus on problems owners face in the real world, in particular high-tech features and driver assistance technologies. That change saw the average number of problems reported per vehicle increase across the board.

"The Initial Quality Study is the industry benchmark for new-vehicle quality and, year after year, automakers apply the insights they learn from consumers to make positive changes," says Mr Sargent.

"The higher problem levels don’t mean vehicle quality has worsened; rather, it asks additional questions that allow owners to cite more problems they are experiencing."

Kia is renowned for incorporating more equipment and features in its vehicles, and the 2020 JD Power study shows the company continues to lift quality standards while introducing easy-to-understand technology that resonates with customers.

“This achievement is extraordinary and highlights the ability of Kia to continue to excel in developing highly advanced vehicles that enrich the driving experience and enhance the safety of customers,” says Todd McDonald, Managing Director of Kia Motors New Zealand.

“The feedback from owners in New Zealand mirrors the satisfaction of those buying the same Kia models in the United States, which has contributed to the strong growth of the Kia brand.”

-o0o-

Photo caption: The Kia Cerato/Forte was one of several Kia models that topped their categories in the JD Power Initial Quality Study for 2020.

About Kia Motors New Zealand

Kia Motors New Zealand Limited (www.kia.co.nz) – a maker of quality vehicles for the young-at-heart is a subsidiary of Kia Motors Corporation (KMC). Founded in 1944, Kia today sells around 3 million vehicles a year in over 190 countries, with 52,000 employees worldwide, annual revenues of over KRW 58 trillion (about US$50 billion) and manufacturing facilities in six countries. Kia Motors New Zealand manages the New Zealand operation from its Auckland headquarters selling and servicing high quality, class-leading vehicles like the Seltos, Sportage, Niro, Sorento and Stinger through a network of 26 dealers nationwide. Kia is spearheading the transition to electric vehicles and pursuing mobility services to help tackle urban challenges around the world. The company's brand slogan – "The Power to Surprise" – represents Kia’s global commitment to surprise the world with exciting, inspiring experiences that go beyond expectations.

 

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 


Science Media Centre: Understanding DDoS cyber attacks – Expert Reaction

Cyber attacks have hit several New Zealand organisations this month, disrupting their online services. The Distributed Denial of Service (DDoS) attacks were the same kind of cyber attack that affected the NZX around this time last year... More>>


Financial Markets Authority: Spike in investment scam complaints since COVID

The Financial Markets Authority (FMA) - Te Mana Tātai Hokohoko – is warning New Zealanders to be on the lookout for three unique types of scams that have been on the rise since the start of COVID-19. The warning comes as the FMA responds to a rise in complaints about investment scams and fraud lodged with the regulator in the first half of this year... More>>


Statistics: Strong export growth narrows current account deficit to $3B

The seasonally adjusted current account deficit narrowed to $3.0 billion in the June 2021 quarter, Stats NZ said today. The current account deficit was $2.2 billion narrower than the previous quarter due to an increase in value of goods exports (up $1.4 billion) and services exports (up $1.7 billion... More>>




Statistics: GDP rises in the June 2021 quarter

Gross domestic product (GDP) rose by 2.8 percent in the June 2021 quarter, following a 1.4 percent increase in the March 2021 quarter, Stats NZ said today. June 2021 quarter GDP was 4.3 percent higher when compared with the December 2019 quarter... More>>


Energy-from-waste: $350 Million Plant To Deliver Renewable Energy Considered

Investigations have begun into the viability of building an Energy-from-Waste plant that will safely convert 350,000 tonnes of waste, that would otherwise be dumped into South Island landfills annually, into renewable electricity... More>>

Olam: Confirms plans for commissioning of NZ dairy plant

OFI, a global leader in natural and sustainable food ingredient solutions, today confirmed plans to develop a new dairy processing facility at Tokoroa. It is now taking expressions of interest from potential farmer suppliers, employees, contractors, and general trade suppliers... More>>