Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Countdown Celebrates Te Reo Māori Year-round

21 Mahuru 2020: Customers may have noticed more te reo Māori during their supermarket shop last week but can rest assured it won’t be disappearing now that Te Wiki o te Reo Māori has come to an end.

Committed to increasing the use of te reo, Countdown made some changes to the way it communicated with its customers and team for Te Wiki o te Reo Māori including in TV ads and across its online shopping platform, customer communications, and in-store radio.

Countdown’s team of 20,000 Kiwis also celebrated in a big way through singing waiata over the PA systems, posting videos encouraging each other to give te reo a go and by cooking traditional Māori kai to share in team lunchrooms.

Kiri Hannifin, Countdown’s General Manager Corporate Affairs, Safety and Sustainability, says as one of the country’s largest employers, the company is proud to support the use of te reo throughout the year, not just for Te Wiki o te Reo Māori.

“Our whole team are very proud of how we’re helping to incorporate more te reo into everyday life, given the vast majority of Kiwis visiting a supermarket at least once a week,” Kiri says.

“We’ve had a lot of feedback over the years about our department names in te reo Māori - it wasn’t all positive to start with, but that’s definitely changing. It’s a real sign of the resurgence and care for te reo that now our customers want and expect to see more from us.

“It’s been fantastic to be able to introduce more and more te reo during Te Wiki o te Reo Māori and, with both our customers and team loving the changes, we’re looking forward to keeping a number of these initiatives going throughout the year,” says Kiri.

Countdown’s popular Super Insects collectibles promotion has also played a big part in the changes. For the six-week campaign, Countdown’s online virtual assistant Olive has been replaced by Āwhina the Giant Wētā whose name translates to ‘to help’. As well as helping customers find recipes, products and customer services information, Āwhina is schooling up Kiwis on simple kupu (words) related to shopping like te tono (order), whakahokinga pūtea (refund) and toa ā ipurangi (online shop). Following the promotion, Olive will continue using and expanding her Māori vocabulary.

Along with Olive’s extending vocabulary and the strong incorporation of te reo in its Super Insects promotion, Countdown will continue to use Māori greetings and sign-offs in its customer communications, translated digital mailer headlines, and the te reo Māori in-store radio message will continue to be played throughout the year.

“It’s important to us that we continue to embrace this taonga, which is truly unique to New Zealand. At Countdown our mantra is that we can help with that – mā matou koe e āwhina. With our 20,000 team members and three million weekly customers, we hope our efforts can help make a difference to the everyday use of te reo Māori, one of Aotearoa’s most precious taonga."

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Westpac: Sets Out Plan To Go Cheque-Free

Westpac NZ has announced details of its plan to phase out cheques, after signalling in May that it would be supporting a move to other forms of payment. Cheques will cease to be available as a means of payment after 25 June 2021. Westpac NZ General ... More>>

ALSO:

NZTA: Major New Zealand Upgrade Programme Projects Go To Tender

Two major New Zealand Upgrade Programme projects are beginning tenders for construction. The New Zealand Upgrade Programme is a $6.8 billion investment to get our cities moving, to save lives and boost productivity in growth areas. The first Auckland ... More>>

Reserve Bank: RBNZ Seeks To Preserve Benefits Of Cash

The Reserve Bank – Te Pūtea Matua is taking on a new role of steward of the cash system “to preserve the benefits of cash for all who need them”, Assistant Governor Christian Hawkesby told the Royal Numismatics Society of New Zealand annual conference ... More>>

ALSO:

Economy: Double-Dip Recession Next Year, But Housing Rolls On

New Zealand's economy is expected to slip back into recession early next year as delayed job losses, falling consumer spending, and the absence of international tourists bites into growth. More>>

ALSO:

Microsoft New Zealand: Microsoft Expands “Highway To A Hundred Unicorns” Initiative To Support Startups In Asia Pacific

New Zealand, 14 October 2020 – Today Microsoft for Startups launches the Highway to a Hundred Unicorns initiative in Asia Pacific to strengthen the region’s startup ecosystem. This follows the initiative’s success in India, where 56 startups were ... More>>

Fonterra: Farmers Taking Another Step Towards New Zealand’s Low Emissions Food Production

They’re hot off the press and intended to help take the heat out of climate change. Fonterra farmers are already among the world’s most sustainable producers of milk and now have an additional tool in their sustainability toolbox. Over the last few ... More>>

ALSO:



Courts: Businessman Eric Watson Sentenced To A Four-Month Jail Term

New Zealand businessman Eric Watson has been sentenced to a four-month jail term in the UK for contempt of court, TVNZ reports. More>>

OECD: Area Employment Rate Falls By 4.0 Percentage Points, To 64.6% In Second Quarter Of 2020

The OECD area employment rate – the share of the working-age population with jobs – fell by 4.0 percentage points, to 64.6%, in the second quarter of 2020, its lowest level since the fourth quarter of 2010. Across the OECD area, 560 million persons ... More>>

Spark: Turns On 5G In Auckland And Offers A Glimpse Into The Future Of Smart Cities

Spark turned on 5G in downtown Auckland today and has partnered with Auckland Transport (AT) to showcase some of the latest in IoT (Internet of Things) technology and demonstrate what the future could look like for Auckland’s CBD with the power of 5G. 5G is ... More>>

Stats NZ: Monthly Migration Remains Low

Since the border closed in late-March 2020, net migration has averaged about 300 a month, Stats NZ said today. In the five months from April to August 2020, overall net migration was provisionally estimated at 1,700. This was made up of a net gain ... More>>

University of Canterbury: Proglacial Lakes Are Accelerating Glacier Ice Loss

Lake Tasman, New Zealand | 2016 | Photo: Dr Jenna Sutherland Meltwater lakes that form at glacier margins cause ice to recede much further and faster compared to glaciers that terminate on land, according to a new study. But the effects of these glacial ... More>>

ALSO:

Dairy: Fonterra Sells China Farms

Fonterra has agreed to sell its China farms for a total of $555 million (RMB 2.5 billion*1), after successfully developing the farms alongside local partners. Inner Mongolia Natural Dairy Co., Ltd, a subsidiary of China Youran Dairy Group Limited ... More>>

ALSO: