Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


AA Insurance Leads Customer Experience Survey Among NZ’s Strongest Brands

Auckland, 11 November 2020 – AA Insurance has been recognised as New Zealand’s top brand for customer experience, according to the annual Kantar Customer Leadership Index. The insurer ranked number one over more than 50 of the country’s strongest brands.

To create the index Kantar, a data, insights and consulting company, surveyed over 2,000 New Zealanders about their opinions of 54 top brands in financial services, online shopping, retail and grocery, media and entertainment, travel, telecommunications, and energy. The index covers all aspects of the branded customer experience including service delivery, customer centricity, brand clarity and offer excellence.

“We’re honoured to be ranked alongside other known and trusted household names like Kiwibank, ASB and Mighty Ape,” says Chris Curtin, Chief Executive, AA Insurance. “It tells us we’re getting it right and living our purpose to help, care and get things sorted for our customers – so no matter when or through which channel our customers contact us, they’ll get the same level of service no matter what – from a simple change of address to calling us after an accident, and when they need us most.

To be placed at the top of the index, a brand must perform exceptionally well in all aspects of customer experience, says Kantar NZ Managing Director David Thomas. Although uncommon for a brand to do well at everything, three brands managed it this year, including AA Insurance, and is a testament to how well the insurer manages the entire customer experience and empowers staff to meet customer expectations.

Chris Curtin says: “We’re utterly delighted with this recognition, and incredibly proud to do well across all aspects of customer experience. It’s a real testament to our holistic view of customer experience as well as our staff, who continue to put our customers first.

“Empowering our people to do the right thing by our customers, and across every channel in which they chose to contact us, is one of the most important ways we’re able to keep our brand promise,” he says. “Because if you can’t deliver what you say you will or don’t live up to your promise, then your marketing becomes an expensive work of fiction.”

© Scoop Media

Business Headlines | Sci-Tech Headlines


Grey Power: Is Disappointed To Learn Of More Bank Closures

Many older people are being left without essential services because of cost cutting and the march of modern technology. It is now expected that most banking transactions can occur via the internet or telephone. Jan Pentecost, President of the Grey Power ... More>>


Economy: Supply Chain On Brink Of Overload Says National Road Carriers

The New Zealand supply chain is on the brink of overload and it looks like the upcoming peak imports season may push it over the edge says National Road Carriers Association (NRC) CEO David Aitken. “Worldwide supply chains are in disarray,” says Mr Aitken. ... More>>

Retail: Supermarkets Announced As Government’s Second Market Study

The Government has today launched a market study to ensure New Zealanders are paying a fair price for groceries. More>>


Statistics New Zealand: Retail Sales Recover In The September 2020 Quarter

Retail sales values recorded the largest September quarter rise since the series began in 1995, Stats NZ said today. Spending on major household items, vehicles, and groceries contributed to the strong 7.4 percent ($1.8 billion) rise in total ... More>>

Kea Aerospace: New Zealand Flies Into The Stratosphere

Development has started on a solar-powered, unmanned aircraft that can fly in the stratosphere continuously for months at a time. The zero-emission aircraft will carry a suite of imagery equipment that will be game-changing for many industries, vastly ... More>>

Stats NZ: Births And Deaths: Year Ended September 2020

Births and deaths releases provide statistics on the number of births and deaths registered in New Zealand, and selected fertility and mortality rates. Key facts For the year ended September 2020: 57,753 live births and 32,670 deaths ... More>>


Forest & Bird: Kākāpō Wins Bird Of The Year 2020

The nation has voted and Aotearoa New Zealand has a new Bird of the Year. New Zealand’s moss-colored flightless parrot has climbed to the top-spot for the second time in Forest & Bird’s annual Te Manu Rongonui o Te Tau/Bird of the Year competition. ... More>>