Scoop has an Ethical Paywall
License needed for work use Register

Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Autogrow Challenges Other Industry Players To Publish APIs

Autogrow is calling for more public APIs (Application Programming Interface), giving increased access for growers to their own data, and fostering faster innovation in the Controlled Environment Agriculture industry.

“To date, large industry players have not publicly published APIs’, but our argument is that it’s your data - you should be able to do what you want with it,” says Chief Technology Officer Jonathan Morgan.

“There can be a protectionist approach to development to dissuade people from building their own versions or integrating other products. But you will never keep up with all the customer requests or in the same timeframe as the 15 other companies working on the same improvements in the market. Access equals innovation - simple as that.”

Autogrow's FarmRoad has launched their public API on a new Developer Portal which is product agnostic and welcomes all industry players. This will allow growers to use the platform to build a ‘best of breed’ solution for their operation, no matter their current technology providers.

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

“You don’t have to rip and replace your existing technology. You just need to use an API to connect it to FarmRoad and then see all your information in one place. You can also give third parties secure access to specific areas of your information – keeping control of what you want them to see.”

“As innovation accelerates it creates a unique challenge of being able to centralize all of your data in one place – regardless of the source. We’ve been offering public APIs for over three years and are certainly the leaders when it comes to cloud technology,” notes Mr Morgan.

Initially, the FarmRoad Developer Portal will give access to:

  • MEASUREMENTS: Over 39 different measurement data types related to the environment and crop registration.
  • EVENTS: Capturing key events or notes for example pest detection or spray regimes.
  • FARMS / COMPARTMENTS / SECTORS: Get the full picture from different areas of the farm. Giving comparative studies, trends or with permission-based access.

“This is just the beginning for what FarmRoad will be able to offer. With API availability, growers will be able to create their own custom applications alongside the work we are doing. It’s a great developer community which can evolve and scale as businesses and the industry changes.”

For more information on the FarmRoad Developer Portal -

For more information on the API documentation -

For more information on Yield Prediction by FarmRoad -

© Scoop Media

Advertisement - scroll to continue reading
Business Headlines | Sci-Tech Headlines

FMA: MAS To Pay $2.1M Penalty For Making False Representations

Following proceedings brought by the FMA, MAS has been ordered to pay a $2.1M penalty for making false and/or misleading representations to some customers. MAS admitted failing to correctly apply multi-policy discounts and no claims bonus discounts to some customers, failing to correctly apply inflation adjustments on some customer policies, and miscalculating benefit payments.More

IAG: Call On New Government To Prioritise Flood Resilience

The economic toll of our summer of storms continues to mount, with insurance payouts now topping $1B, second only to the Christchurch earthquakes. AMI, State, & NZI have released the latest Wild Weather Tracker, which reveals 51,000 claims for the North Island floods & Cyclone Gabrielle, of which 99% (motor), 97% (contents), and 93% (home) of claims have now been settled. More


Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.