Increase In Demand For Online Shopping In New Zealand
There has been an increase in buyers, but there are also more sellers. In 2020 alone over 9000 new NZ ecommerce stores have started operations. This is from the NZ Ecommerce Association. From another research by NZ post, 170,000 adult New Zealanders shopped from Ecommerce stores for the first time during the first 6 months of 2020. The demand for shopping online has drastically increased in 2020. During the coronavirus induced lockdown rest of NZ’s population learned the convenience of online shopping. Even during level 4 while only essential products were being sold ecommerce traffic went through the roof.
Why SEO matters for an Ecommerce website?
Around 44% of users start their online shopping journey on Google. This is a massive number that cannot be ignored. Having the best website or product isn’t the most important thing to increase ecommerce store revenue but the ability to drive relevant traffic to your ecommerce website. This is where we ecommerce SEO can help your business.
The most common ecommerce platforms used in New Zealand and how SEO impacts them:
BigCommerce is a top ecommerce platform that allows you to create an online store with thousands of products for a monthly fee. Most tools come built in which reduces the necessity to use external apps. The BigCommerce backend has a specific panel for SEO which helps you cover the basics.
BigCommerce’s SEO features are quite flexible and easy to use but like every other platform they do come with its own set of flaws. The redirect functionality doesn’t allow you to manipulate multiple redirects efficiently and the standard sitemap generated by BigCommerce cannot be manipulated to better suit enterprise level businesses.
for Shopify Stores
Shopify is another ecommerce platform for small to medium businesses that allow you to create an online store for a monthly fee. Shopify is great for SEO, easy to use and covers almost all the bases.
Major disadvantages of Shopify SEO are that they don’t allow you to change architecture of your ecommerce store. This can be a hindrance for medium to larger ecommerce stores that require a specific structure to align with their business.
WordPress is a free platform that is not specific for Ecommerce and can be used for any business/blog. WooCommerce is an open-source ecommerce plugin which is the most popular way to manage a WordPress ecommerce store. WordPress is SEO friendly out of the box and can be manipulated in any way to achieve the required outcome.
The biggest flaw with WordPress is that there are too many hands involved on the website. Too many third-party plugins which can break during updates and create security flaws. These plugins tend to bloat the website with HTTP requests which can slow down the website.
Talk to an Ecommerce SEO Specialist