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“Winter From The Heart” Campaign Launched To Support Kiwi Families In Need
Auckland, NZ – 1 May 2025 – As temperatures drop and winter sets in, many families across Aotearoa are facing the season without the essentials need to stay warm. In response, Visionwest has launched its annual Winter From The Heart campaign to provide critical winter support to those most in need.
With the rising cost of living continuing to put pressure on household budgets, more whānau are being forced to make difficult choices, often between heating their homes and buying food. For some, even warm bedding, children’s pyjamas, and basic winter clothing are out of reach.
Winter From The Heart is a call to action, encouraging Kiwis to come together and wrap families in warmth this winter. Through community generosity, the campaign provides practical support such as cosy pyjamas, warm blankets, and winter essentials for children and families experiencing material hardship.
“Right now, 1 in 8 children in New Zealand are living in homes where even the basics are unaffordable,” says Brook Turner, Director of Partnerships at Visionwest. “Every donation to Winter From The Heart directly helps a family get through the cold months with dignity and warmth.”
How Kiwis Can Help
- Donate online at www.visionwest.org.nz/donate
- Share the message via social media to help raise awareness. Facebook, Instagram or LinkedIn.
- Encourage others to give, knowing every gift goes directly toward helping those in need
Every dollar donated helps deliver real, immediate relief ensuring children don’t have to face winter without the basics.
A small act of kindness can bring real warmth to someone’s winter.
Visionwest
Visionwest provides wraparound support services to the most vulnerable in our communities to achieve our vision of transformed lives and healthy communities.
Visionwest is one of New Zealand leading care providers, offering housing, food support, budgeting, home healthcare, youth training and employment, counselling, and early learning and care to West Auckland communities; home healthcare throughout Waikato, Bay of Plenty and Rotorua Lakes; and housing in Canterbury/Christchurch.
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