Blue Star Group Unveils $40 Million State-of-the-Art Print & Packaging Facility In Auckland

Auckland, New Zealand – Prime Minister Christopher Luxon is officially opening Blue Star Group’s $40 million world-class facility in Auckland on Thursday morning (29 May), marking a significant investment in New Zealand’s manufacturing sector.

The state-of-the-art facility at 114 Swanson Road consolidates Blue Star’s Auckland operations into one purpose-designed site, bringing together advanced technology, new equipment and an additional 8,000 square metres of production space – totalling 23,000 square metres, the equivalent of almost three rugby fields.

The Prime Minister will join 300 guests to celebrate the occasion, including customers, suppliers, and key partners.

“This world-class facility represents not only a substantial investment in the future of Aotearoa New Zealand’s print, communications and packaging industries, but in our people and diverse sectors we serve,” said Jill Cowling, Chief Executive of Blue Star Group.

“We are focused on increasing productivity and setting new standards in capability and innovation, utilising AI and digital technologies to improve our efficiency and environmental performance while continuing to deliver the trusted service our clients expect.”

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Blue Star Group is a leading New Zealand marketing, print and packaging provider. Its new site supports major customers across sectors including retail, financial services, insurance, FMCG, and publishing. It also reflects the company's confidence in New Zealand’s print industry, despite global economic headwinds.

“The facility was made possible with the support and leadership of the Blue Star board and the backing of long-standing customers and partners. We’re grateful to the many customers who have grown with us, and to our funding partners who share our long-term vision,” Cowling added.

The official opening will feature a tour of the site, technology demonstrations, and reflections on the future of sustainable manufacturing in New Zealand.

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