Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Subway® Launches Logo-free Billboards In Brand First

6 APRIL 2021: Subway New Zealand has launched a brand-first marketing campaign, with a series of non-branded billboards popping up around the country.

The campaign celebrates the sandwich giant’s iconic Footlong sub and involves billboards showcasing a larger-than-life view of the food, without a logo or brand name in sight.

Subway Head of Marketing, Rodica Titeica, said the campaign traded off how well-known, well-loved, and easily identifiable the global sandwich brand is with New Zealanders.

“Sometimes saying less, says more – and when your product is as universally known and loved as the Subway Footlong, it speaks for itself,” Ms Titeica said.

“Research shows that 97 per cent of all consumers can identify Subway’s famous Footlong, without any brand information.

“Few brands can have this Eat Fresh confidence to put their products up in lights on a billboard, knowing they will be universally recognised and set mouths watering.”

The billboards are the latest move for the brand that started the year with a relaunch of the tagline Eat Fresh, as part of its new partnership with agency Publicis Worldwide.

“Highlighting Subway’s iconic footlong sub is about Subway reclaiming its fame through a fresher approach,” said Publicis Worldwide Executive Creative Director Ryan Petie.

“Our current campaign boldly celebrates our iconic Subway Footlong, reminding guests that when they’re craving a burger - ours is the best value in town – it’s a Footlong,” Ms Titeica said.

“Eat Fresh is more than freshly-prepared food, it’s an attitude that underpins everything our brand represents – one that we’re proud to be highlighting in our Footlong fame campaign.”

The campaign runs until the end of May and is the third campaign produced by Publicis Worldwide since their appointment as the brand’s creative agency of note for Australia and New Zealand, in mid-2020.

For further information about Subway, visit

© Scoop Media

Business Headlines | Sci-Tech Headlines


Police: Counterfeit Banknotes - Businesses Urged To Be Aware

Wellington Police are asking businesses to be on the lookout for counterfeit money, after fake $50 and $100 banknotes were presented at businesses recently. While Police are making enquiries to establish the source of these banknotes, a person has been ... More>>

Frog Recruitment: Kiwi Workers Reluctant To Make Business Trips Across The Ditch Despite Trans-Tasman Bubble Opening

When the trans-Tasman travel bubble opens today, many Kiwi companies won't be rushing to buy an air ticket, reluctant to cross the ditch to do business. The latest survey conducted by leading recruitment agency, Frog Recruitment of nearly 1,000 New Zealand ... More>>

Tourism: Employers Welcome Back Working Holidaymakers

Tourism businesses gearing up for the return of Australian visitors from next week will be relieved to learn that they will also have access to an offshore pool of much-needed job candidates, Tourism Industry Aotearoa says. Tourism employers around ... More>>

Commerce Commission: Latest Broadband Report Confirms Improved Performance Of Premium Fibre Plans

The latest report from the Commerce Commission’s Measuring Broadband New Zealand programme shows that the performance of Fibre Max plans has improved substantially. This follows a collaboration between the Commission, its independent testing partner, ... More>>

Travel: Air New Zealand Celebrates Busiest Day Since COVID-19

Today is shaping up to be the biggest flying day for the airline since New Zealand closed its borders due to COVID-19. Air New Zealand General Manager Customer Leeanne Langridge says around 42,000 customers will be travelling on nearly 520 Air New Zealand ... More>>

Stats NZ: Prices For Transport And Housing Rise In March 2021 Quarter

Higher prices for transport and housing led to a 0.8 percent lift in the consumers price index in the March 2021 quarter, Stats NZ said today. Prices for getting around rose in the March quarter. Transport prices rose 3.9 percent, the biggest quarterly ... More>>

Stats NZ: New Report Shows Impact Of Demands On Land In New Zealand

A new environmental report released today by the Ministry for the Environment and Stats NZ, presents new data on New Zealand’s land cover, soil quality, and land fragmentation. The land cover data in the report, Our land 2021 , provides the most ... More>>