Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


From The Ground Up: Ruapehu On Regenerative Tourism Taking Root In Aotearoa

Since February 2021, Thursday mornings have been a highlight for many pioneering tourism organisations and businesses across Aotearoa. Fresh faced and bright eyed kiwis are zooming into an international programme known as Back to Life: Regenerative Tourism.

This initiative is hosted by a team of international thought leaders including Anna Pollock (UK) founder of Conscious Travel and Michelle Holliday (Canada) author of The Age of Thrivability: Vital Perspectives and Practices for a Better World.

Visit Ruapehu is part of this collaborative programme with regional tourism organisations (RTOs) around New Zealand including Central North Island RTOs Rotorua, Waikato, Coromandel, and Bay of Plenty, with over 75 members spearheading the Back to Life Aotearoa Group.

In line with the Tourism Taskforce report – We Are Aotearoa, the Back to Life programme signals a more holistic, regenerative approach to transforming the tourism sector through social, cultural, environmental, and economic wellbeing.

“Our purpose as a destination goes beyond getting more visitors and their spending. It’s time the industry become more intentional about contributing to the health and wellbeing of our communities,” states Michelle.

In line with the Ruapehu Regional Visitor Development Plan, Visit Ruapehu is committed to growing visitor numbers in a sustainable manner by attracting visitors who contribute positively to its ecosystem as a whole - where environment, community and people thrive – and by cultivating the capacity of local hosting communities to generate new possibilities.

Rachel Hoskin, Stakeholder Engagement Manager from Visit Ruapehu has begun to look at the tourism offering in the region with a new lens.

“The Back to Life programme challenges us to rethink our ways and highlights how tourism can become a positive vehicle for change. It’s been very inspiring to recognise some of the positive work already underway in this space, including the Ruapehu Whānau Transformation Plan, a whenua-based framework outlining solutions for our communities to thrive in the short and long term,” shares Rachel.

Alongside a mix of other tourism businesses and organisations, this four-month programme invites participants to rethink and reimagine the future of tourism and begin the work of identifying the next steps to move towards a more regenerative approach.

The final webinar will be held on 13 May 2021.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Government: Delivering Lower Card Fees To Business

Commerce and Consumer Affairs Minister David Clark has today announced the Government’s next steps to reduce merchant service fees, that banks charge businesses when customers use a credit or debit card to pay, which is estimated to save New Zealand businesses ... More>>

SEEK NZ Employment Report: April 2021

OVERVIEW OF APRIL 2021: STATE OF THE NATION: April, for the second consecutive month, saw the highest number of jobs ever advertised on Applications per job ad fell 9% month-on-month (m/m). SEEK job ads were up by 12% m/m. SEEK job ads were ... More>>

Commerce Commission: Warns Genesis Over Business Billing Errors

The Commerce Commission has issued a warning to Genesis Energy Limited about billing errors concerning electricity line charges to business customers. Genesis reported the errors to the Commission. The Commission considers that Genesis is likely to ... More>>

Stats: Lower Job Security Linked To Lower Life Satisfaction

People who feel their employment is insecure are more likely than other employed people to rate their overall life satisfaction poorly, Stats NZ said today. New survey data from the March 2021 quarter shows that 26 percent of employed people who thought ... More>>

The Conversation: The Outlook For Coral Reefs Remains Grim Unless We Cut Emissions Fast — New Research

A study of 183 coral reefs worldwide quantified the impacts of ocean warming and acidification on reef growth rates. Even under the lowest emissions scenarios, the future of reefs is not bright. More>>

The Conversation: Why Now Would Be A Good Time For The Reserve Bank Of New Zealand To Publish Stress Test Results For Individual Banks

Set against the backdrop of an economy healing from 2020’s annus horribilis , this week’s Financial Stability Report (FSR) from the Reserve Bank (RBNZ) was cautiously reassuring: the country’s financial system is sound, though vulnerabilities remain. More>>