Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

New Drive For Strong Wool Profitability Gaining Impetus, Feds Says

New Zealand’s wool industry is entering an exciting new era of collaboration, innovation and consumer-focus to deliver game changing profitability to farmers, William Beetham says.

"We’re really pleased to see industry players work together to end fragmentation and concentrate on driving extra value from the superior attributes we all know that strong wool entails," the Federated Farmers Meat and Wool Chairperson said.

"I believe it’s all adding up to a new dawn for New Zealand strong wool."

William pointed to recent initiatives, including:

-A proposed merger of two main farmer owned co-operatives (Wools of NZ - 730 farmers; Primary Wool Co-operative - 1,400 farmers), with the aim of an integrated supply chain. Farmers will vote on the idea in November but prior to then the Primary Wool Co-operative will become owner of CP Wool brokers by buying Carrfields’ 50% holding.

-The Wool Research Organisation of NZ (WRONZ) has just announced a world-class research initiative with the Ministry of Business, Innovation and Employment, and development of unique wool particles, powders and pigments with global export potential for applications as diverse as cosmetics, printing, luxury goods and personal care.

-A joined-up farm assurance programme is underway, backed by 23 wool companies. The aim is to build systems to ensure a standard of supply and traceability that meets market expectations.

"We’re moving beyond selling our clip as a raw product as we look for high-value, branded consumer products that capitalize on strong wool’s natural, sustainable, super-warm, fire-retardant, non-leaching, moisture and mould-resistant credentials," William said.

The initiatives already mentioned come on the back of companies such as Cavalier-Bremworth, Big Save Furniture and Merino NZ championing strong wool, and the push into USA markets with branded wool product opportunities by the Strong Wool Action Group (SWAG).

"This progress is a culmination of advocacy by my predecessors, Federated Farmers Meat & Wool leaders such as Miles Anderson and Rick Powdrell, and also many other individuals, agencies and companies throughout the supply chain. I also acknowledge government investment and Minister Damien O’Connor, who has pretty much made this one of his key missions.

"I’m really buoyed by this determination to lift our game, tell the exceptional story of our wool’s provenance, and get better returns for New Zealand farmers."

There’s a long road ahead to get to where everyone wants the strong wool industry to be and part of that is a commitment by farmers to meet assurance standards, William said. There also maybe a requirement for farmers to further invest in their industry.

"But when we get there the potential rewards are huge," he added.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 



Consumer NZ: Buy-now, Pay-later Raking In $10m+ In Late Fees Annually

A Consumer NZ survey has found buy-now, pay-later services are costing shoppers more than $10 million a year in late fees. Close to four out of 10 Kiwi consumers use buy-now, pay-later services, such as Afterpay, Laybuy and Zip... More>>

Westpac: Catherine Mcgrath Appointed New Zealand CEO

Westpac Group CEO Peter King and the Westpac New Zealand Board today announced the appointment of Catherine McGrath as Chief Executive Officer, Westpac New Zealand... More>>


Amazon: AWS To Open Data Centres In New Zealand

Today, Amazon Web Services (AWS), announced plans to open an infrastructure region in Aotearoa New Zealand in 2024. The new AWS Asia Pacific (Auckland) Region will consist of three Availability Zones (AZs) and join the existing 81 Availability Zones across 25 geographic AWS Regions at launch... More>>

ALSO:



Statistics: Surge In Imports Results In Record Monthly Trade Deficit
Imports increased $1.8 billion in August 2021 compared with August 2020, resulting in a record monthly trade deficit of $2.1 billion, Stats NZ said today. Exports were little changed, down $42 million. "This is a larger deficit than normal because of higher values for imports.. More>>

Fonterra: Completes reset, announces annual results and long-term growth plan out to 2030

Fonterra Co-operative Group Limited today announced a strong set of results for the 2021 financial year, reflected in a final Farmgate Milk Price of $7.54, normalised earnings per share of 34 cents and a final dividend of 15 cents... More>>


Statistics: GDP rises in the June 2021 quarter

Gross domestic product (GDP) rose by 2.8 percent in the June 2021 quarter, following a 1.4 percent increase in the March 2021 quarter, Stats NZ said today. June 2021 quarter GDP was 4.3 percent higher when compared with the December 2019 quarter... More>>