Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Warner Bros Discovery Combined Corporate Demand Share Set To Rival Disney [Parrot Analytics]

As Discovery Inc reports their latest earnings, Parrot Analytics has found Discovery+ to be in a very strong position in the US streaming market when it comes to demand for both on platform and exclusive licensed content, a key driver of subscribers to sign up for a service.

Furthermore, the planned Warner Bros Discovery merged company is set to be near the top of the industry when it comes to corporate demand share.

In Q2 2021, Discovery+ (6.7%) outpaced Disney+ (4.5%) in on platform demand share, a measure of demand for all types of content available on a platform.

While total demand for all content available on a platform is an important measure, we can break this down further to understand what types of content are driving demand for a platform’s catalog - exclusively licensed, non-exclusively licensed, and platform originals.

  • In Q2 2021, Discovery+ was in fourth place in demand for exclusive licensed content, behind only Hulu, HBO Max, and Netflix.
  • This data points to the strength of Discovery Inc’s catalog of cable networks and highly in-demand programming from its networks like the Discovery Channel, HGTV, and TLC.
  • It is also an example of a legacy media company successfully leveraging its assets to transition into the streaming era.

With the impending merger with WarnerMedia, it’s important to consider what the potential Warner Bros Discovery company - which would place Discovery+ and HBO Max under the same umbrella - would bring to the table in terms of demand for original content.

One way to assess this is by combining WarnerMedia and Discovery Inc’s respective corporate demand share - a consolidation of original demand where platforms are combined based on their corporate parent to show where audience attention is ultimately going.

  • In Q2 2021, WarnerMedia (11.0%) was in third place in corporate demand share, behind Disney (18.9%) and ViacomCBS (12.3%), while Discovery Inc was in sixth place (6.5%) just behind Netflix (6.9%).
  • The combined Warner Bros Discovery entity would have controlled the second most demand for original content by corporate ownership in the US (17.4%), just behind Disney at 18.9%.
  • This speaks to the value of both companies merging, and suggests they could provide an example of legacy media brands poised to succeed in the streaming era.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 


Statistics: Consents Remain At Record Levels
There were 47,715 new homes consented in the year ended October 2021, up 26 percent compared with the year ended October 2020, Stats NZ said today. "The year ended October 2021 marks another record for the annual number of new homes consented,” construction statistics manager Michael Heslop said... More>>



Foodstuffs: New World & Four Square Trial NZ’s First Grocery Delivery Offer With Uber Eats

New World & Four Square have partnered with Uber Eats to unlock the first grocery offering available on the platform in Aotearoa. For New World and Four Square it’s yet another way to put New Zealanders first, particularly with those inevitable last-minute grocery needs... More>>

Digitl: Download 2.0 – Vodafone Wi-Fi Calling hits early milestone
Vodafone says it has 10,000 customers using its Wi-Fi Calling service. It took less than three months to reach that milestone; the service began operating in September... More>>



ABC Business Sales: Demand High For Covid-proof Businesses
Despite the continuing challenges facing businesses in this Covid environment, right now there are more buyers looking for a small-medium sized business than there are sellers in the market... More>>


PriceSpy: Producer Prices Increase
New Black Friday and Covid-19 Report* released by PriceSpy says people’s fear of stepping inside physical shops during big sales events like Black Friday has risen since last year; Kiwis are still planning to shop, but more than ever will do it online this year... More>>

NZ Skeptics Society: Announce Their 2021 Awards, And Dr Simon Thornley Wins The Bent Spoon

Every year the New Zealand Skeptics presents its awards to people and organisations who have impressed us or dismayed us, and this year it’s been hard to pick our winners because there have been so many choices!.. More>>



REINZ: Sales Volumes Leveling Out

Data released today by the Real Estate Institute of New Zealand (REINZ) shows there were 44 fewer lifestyle property sales (-2.6%) for the three months ended October 2021 than for the three months ended September 2021... More>>