Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Little Yellow Bird Launches Collaborative Textile Recycling Initiative To Close The Loop On Cotton

Little Yellow Bird CEO, Samantha Jones accepts Green Award at the Wellington Gold Awards

Little Yellow Bird is a Wellington-based uniform and apparel company that creates high-quality, organic, sustainable, and environmentally responsible clothing. They have a wealth of experience in creating comfortable and ethical products and now they’ve turned their hand to tackling end-of-life solutions for 100% cotton products.

Huge amounts of cotton are sent to landfill each year. The Circular Cotton Collective is a group of businesses that are pooling resources and sharing the costs to aggregate, sort and re-distribute or recycle end-of-life cotton. Members include Alsco, Maggie Marilyn, ReCreate Clothing, The Paper Rain Project, Commonsense and The Sustainability Trust.

The initiative is supported through funding from the Ministry for the Environment’s Waste Minimisation Fund. Little Yellow Bird was awarded $200,000 in match-funding to test the pilot solution and develop a feasibility study around bringing recycling technology onshore. The project also aims to educate 150,000 kiwi kids about textile waste.

The textile to textile recycling process is cutting-edge technology being developed in Europe. It breaks fibres down to the molecular level to create a pulp which is then fed back into the production chain. Ideally, we would have a solution closer to home so we really see this as an interim solution. The carbon associated with the shipping is being offset via Ekos.

More local projects have included a line of face masks that were made from brand new but unusable products, initiatives including reclaiming cotton for pet toys and supporting apparel brands and students to use up-cycled materials in their collections.

Little Yellow Bird is committed to understanding and minimising their impact at each stage of production. Jones said that partnering with companies equally committed to the same mission was refreshing and something she hopes more businesses would place greater emphasis on, ‘it’s the only way to make real progress in tackling some of the biggest waste reduction challenges society faces.’

Individuals wanting to recycle their own cotton are encouraged to purchase a Take Back Bag through the Little Yellow Bird website. Each bag fits roughly 10 t-shirts or the equivalent in other cotton garments - which will be included in the initiative.

The collaborative approach taken by these brands is essential, especially as the minimum threshold to access the technology would be unreachable for most. Erica Gadsy Founder of ReCreate Clothing agreed that, “it is a privilege to be able to collaborate with like-minded brands to achieve such a progressive end-of-life outcome for our garments, that wouldn’t otherwise be available on our own.

Little Yellow Bird has been going from strength to strength recently named as “Best for the World” by B-Corp which placed them in the top 5% of B-Corps globally and last week took out the Green Gold Category at the Wellington Gold Awards, presented for excellence in sustainable practices and products.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 


Westpac NZ: Warns About Sophisticated New Scam
Westpac NZ is warning New Zealanders about a sophisticated new scam that involves a fake Westpac investment prospectus.
The prospectus is formatted to resemble a Westpac document and includes professional-looking imagery... More>>



Campaign For NZ Coastal Tankers : Says Fuel Security At Risk

Three unions representing New Zealand shipping crews are mounting a united campaign to protect New Zealand’s fuel security and save New Zealand coastal tankers... More>>



Tourism: Travel Bubble With Cook Islands Resumes

Cook Islands tourism restarts today, ending a five-month border closure due to COVID-19. Graeme West, General Manager Australasia for Cook Islands Tourism Corporation, said today’s first flight of quarantine-free travel from New Zealand to the Cook Islands is very significant... More>>


Insurance Council of New Zealand: September South Island Windstorm Cost $36.5 M Raises 2021 Extreme Weather Claims Total To $321.6 M

Gale force winds and storms between 9 and 13 September 2021 resulted in insurers supporting communities to the tune of $36.5 m. This is a significant rise, of $16.7 m, on preliminary figures for the event and lifts the end of year total for all extreme weather events in 2021 to $321.6 m... More>>


Statistics: Building Consents Hit New Highs In November
There were a record 48,522 new homes consented in the year ended November 2021, Stats NZ said today. This was up 26 percent compared with the year ended November 2020... More>>

Fonterra: Revises Milk Collection Forecast
Fonterra Co-operative Group Limited today revised the forecast for its 2021/22 New Zealand milk collections to 1,500 million kilograms of milk solids (kgMS), down from its opening forecast of 1,525 million kgMS... More>>