Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


SmartRV responds to a changed travel market

SmartRV responds to a changed travel market with an inspirational rebrand

Back in 2014, when Wilderness acquired SmartRV, the world was a very different place. But while the Kiwi traveller’s playground might have shrunk recently, the national spirit of adventure hasn’t. New Zealanders are now looking for new adventures, a trend which has driven a rise in motorhome sales at SmartRV.

That’s why the company felt the time was right to bring SmartRV more firmly into the Wilderness family, with a rebrand to Wilderness Motorhome Sales. Like its counterpart, Wilderness Rentals, the sales side of the business will actively promote the value of seeking out truly remarkable experiences right here on home soil, helping Kiwis to get lost in the moment whenever the mood takes them.

Wilderness Motorhome Sales will launch a new logo, website and brand tone on 1st September - but behind the scenes it will be business as usual. Says Wilderness founder John Managh, “Wilderness has always been about helping travellers get comfy outside their comfort zone. But now we’re on a mission to tempt Kiwis off the beaten track in their own backyard - not just on a holiday, but as a way of life.”

Wilderness is a family business built on shared values, experiences, attitudes and aspirations. “The Wilderness Way” is a founding principle that applies to the company’s team and customers even today. For sixteen years, Wilderness has lived a commitment to customer comfort, from a dedicated helpline to reliable vehicles and premium fit-outs. It’s all about giving travellers the confidence to ditch the map and get off the beaten track.

© Scoop Media

Business Headlines | Sci-Tech Headlines


BusinessNZ: Third Snapshot Report Reveals $9.5 Billion Business Investment In Climate Action

Signatories to the Climate Leaders Coalition have committed to invest $9.5 billion over the next five years to reduce emissions from their businesses, as revealed in their third anniversary snapshot report released today... More>>

Digitl: The home printer market is broken
Printers are more of a security blanket that a serious aid to productivity. Yet for many people they are not optional.
Even if you don’t feel the urge to squirt ink onto dead trees in order to express yourself, others will insist on printed documents... More>>

Serious Fraud Office: Commences Enquiries Into Allegations Of COVID-19 Wage Subsidy Fraud
The Serious Fraud Office has commenced a number of enquiries into alleged abuse of the Government’s COVID-19 Wage Subsidy. Director Julie Read said the allegations relate to multiple complex cases of potential fraud that have been referred to the agency following extensive investigations ... More>>

ComCom: Companies In Hot Water For Selling Unsafe Hot Water Bottles And Toys

A wholesaler and a retailer have been fined a total of $140,000 under the Fair Trading Act for selling hot water bottles and toys that did not comply with mandatory safety requirements. Paramount Merchandise Company Limited (Paramount) was fined $104,000 after pleading guilty in the Manukau District Court... More>>

Reserve Bank: Robust Balance Sheets Yield Faster Economic Recovery

Stronger balance sheets for households, businesses, financial institutions and the government going into the pandemic contributed towards maintaining a sound financial system and yielding a faster economic recovery than following previous deep recessions... More>>

Transpower: Releases Independent Report Into Events Of August 9
Transpower’s Chief Executive Alison Andrew has today released an independent report into the grid emergency of August 9 when insufficient generation was available to meet demand, leading to some customers being disconnected... More>>