Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Kiwis Spend Up For Black Friday Sales

Worldline data shows strong start to Christmas retail season as extended Black Friday weekend sales rise above pre-Covid levels

AUCKLAND, 1 December 2021 – New Zealanders are clearly warming to annual Black Friday sales trends, with Kiwi shoppers flocking to participating retailers over this year’s four-day weekend sales period (26-29 November), lifting spending to record levels in spite of Covid-19.

Spending through Worldline via the core retail merchants that tend to participate in Black Friday sales – including electronics and appliances, clothing, footwear, home and recreational wares, but excluding food, liquor and hospitality merchants – totalled $248.2 million in the four days from Black Friday to Monday, 29 Nov. This spending was up 7% on the same four days last year ($232m) and, significantly, was 11% above the pre-Covid levels of 2019 ($223m).

The 2020-2021 growth was strongest in Taranaki (+24%) and Wairarapa (+16%).

Spending nationally through Worldline for the core retailers, excluding Food, Liquor and Hospitality merchants was highest on Black Friday (26 Nov), at $73 million, up 32% of the Friday one week earlier. Spending on the Monday through Worldline was similar to that of the previous Monday, but these transactions are largely in-store rather than the online market being targeted on the day.

The following graph shows spending in the Auckland/Northland region spiking higher over the four-day Black Friday to Monday weekend amongst electrical goods retailers, compared to the previous weeks.

“Overall, this record spend for the Black Friday sales weekend marks a strong start to the Christmas spending season”, says Worldline’s Head of Data, George Putnam.

“Covid-19 did impact on spending patterns between regions and sectors, but overall, people have gone out and taken advantage of the many sales on offer.”

“The Covid effects tended to vary. Spending in regions such as Marlborough, West Coast and Otago was up on last year but remains below pre-Covid levels. Other regions outside the large centres, such as Waikato, Bay of Plenty, Taranaki, Wanganui and Wairarapa, experienced spending between 16 to 28% above pre-Covid levels,” says Putnam.

“Auckland/Northland spending growth was near the national average but did differ between sectors. Spending was very strong (+40% vs 2019) amongst the large group of Hardware and Furniture merchants, as has been the case since the 9th of November lockdown easing, while merchants selling Electrical goods traded below pre-Covid levels (-17%).”

“Outside the goods sectors, there also remains lower spending at cafes and restaurants in Auckland/Northland (-44% vs 2019), in contrast to moderate but nonetheless growth of 0.8% for the rest of the country”.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Federated Farmers: NAIT Levy Increases Must Achieve Accurate, User-friendly System
Nobody welcomes extra costs but if OSPRI is to catch-up on under investment in the NAIT platform and deliver on its workability and farmer support, levy increases are probably necessary, Federated Farmers says... More>>

Westpac: More Job Opportunities, But Growth In Workers’ Earnings Remains Subdued

The Westpac McDermott Miller Employment Confidence Index rose 1.2 points in the December quarter, to a level of 106.9. This was the sixth straight rise in the index since the Covid-19 lockdown in 2020. Michael Gordon, Acting Chief Economist for Westpac, noted that the rise in the index has largely been driven by perceptions... More>>

Statistics: Card Spending Continues To Increase As COVID-19 Restrictions Ease

The busy Christmas period combined with easing COVID-19 restrictions helped to increase card spending in December 2021, Stats NZ said today... More>>

TradeMe: Job Market Ends 2021 On A High With Record Number Of Vacancies
The New Zealand job market finished 2021 on a high note, with the ball still firmly in the job hunters’ court, according to the analysis of 69,600 vacancies listed on Trade Me Jobs for the quarter ending 31 December (Q4)... More>>

Insurance Council of New Zealand: September South Island Windstorm Cost $36.5 M Raises 2021 Extreme Weather Claims Total To $321.6 M

Gale force winds and storms between 9 and 13 September 2021 resulted in insurers supporting communities to the tune of $36.5 m. This is a significant rise, of $16.7 m, on preliminary figures for the event and lifts the end of year total for all extreme weather events in 2021 to $321.6 m... More>>

Statistics: Building Consents Hit New Highs In November
There were a record 48,522 new homes consented in the year ended November 2021, Stats NZ said today. This was up 26 percent compared with the year ended November 2020... More>>