Scoop has an Ethical Paywall
License needed for work use Register

Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


New Zealand's Growing Ethical Directory Fair&good Celebrates First-year Milestone

Kiwi not-for-profit fair&good is mobilising New Zealanders' spending power for good, by connecting them with ethically conscious brands and changing lives in the process. On fair&good’s website, you can search for brands by product category or by the ethical values most important to you. There's also a resources page with tools, ranging from becoming Fairtrade certified to investing your money ethically.

With the help of New Zealanders, fair&good are “changing demand, to demand change." Their aim? To make the ethical lifestyle mainstream. Since launching one year ago, fair&good have grown to a directory of over 50 brands and counting, each with a Kiwi connection. They also sit at number one in Google searches for both "ethical brands NZ" and "ethical clothing NZ".

Erica Gadsby, business director of ReCreate clothing, has seen the benefits of being part of fair&good's ethical online directory. Over the past year, they’ve received well over 400 visitors from fair&good’s website which has become one of the brand’s top sources for driving online customers. “This is amazing! We’re so thankful."

Dr Susan Maiava fair&good founder and ethical trade advocate says, “What better way to shop than to choose products that will improve the lives of those that made them? We can all make a real difference just by choosing to buy ethically. fair&good makes that easy.”

For those on the hunt for Christmas pressies, the fair&good team would love Kiwis to help celebrate their first birthday by practising ethical gift-giving this summer. With their Christmas shopping guide, they've made it wonderfully easy. A host of options have been included for “little ones”, “conscious home” gifts, “fair trade foodies” and more. The fair&good 2021 Ethical Christmas Guide can be found at

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

© Scoop Media

Advertisement - scroll to continue reading
Business Headlines | Sci-Tech Headlines

FMA: MAS To Pay $2.1M Penalty For Making False Representations

Following proceedings brought by the FMA, MAS has been ordered to pay a $2.1M penalty for making false and/or misleading representations to some customers. MAS admitted failing to correctly apply multi-policy discounts and no claims bonus discounts to some customers, failing to correctly apply inflation adjustments on some customer policies, and miscalculating benefit payments.More

IAG: Call On New Government To Prioritise Flood Resilience

The economic toll of our summer of storms continues to mount, with insurance payouts now topping $1B, second only to the Christchurch earthquakes. AMI, State, & NZI have released the latest Wild Weather Tracker, which reveals 51,000 claims for the North Island floods & Cyclone Gabrielle, of which 99% (motor), 97% (contents), and 93% (home) of claims have now been settled. More


Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.