Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Supie Hits Out At The “others Guys” Ahead Of Final Com Com Report Into Supermarket Duopoly

Grocery alternative Supie is hitting out at the “other guys” in a new campaign holding the two supermarket giants to account. This is ahead of the final recommendations due to be released on March 8th by the Commerce Commission who launched an inquiry into the current duopoly.

The market study into the grocery sector is looking at the power the duopoly holds and the impact it has on consumers. The preliminary finding back in July, when the draft report was published, found that competition is not working well for consumers in the retail grocery sector. If competition was more effective, retailers would face stronger pressures to deliver the right prices, quality and range to satisfy a diverse range of consumer preferences. It called for government intervention.

Supie founder Sarah Balle, was an active participant in the November conference and has been vocal about the need for fairness and transparency in the sector. She is welcoming the findings on March 8th and hopes they will transform the broken supermarket industry.

“Everything we do at Supie is centered around fairness and honesty- fairness for consumers, fairness for suppliers, and fairness for our planet. Consumers can help to change the broken system and create a better, fairer and more honest grocery market in New Zealand. They just need to be mindful of who they are giving their hard earned money to each week.” says Sarah Balle.

“The current state of play is not fair and the supermarkets need to be held to account. They have a stranglehold on the sector and it’s making things so hard for smaller local food suppliers to get ahead. It also makes things so challenging for smaller players like ourselves- something really needs to change so all New Zealanders get a fairer experience.”

Sarah is also mindful that even when the findings come in, it may take a long time for change to occur as the government begins to implement any recommendations- and that’s where Supie plays an important part.

“When these findings come in, we know change will most certainly not happen overnight. Consumers don’t need to wait for the government to regulate change, as a solution is here already. Supie is ready to take on the challenge to be a key third player to drive fairness for customers. Supie believes that consumers have the power to be part of that change by choosing a fairer alternative.”

It will likely take the government quite some time to implement recommendations provided in this report when it is released in March, so change will not happen overnight. All New Zealanders deserve to know how their food is bought and sold, and Supie offers that transparency.

Since launching in June to Auckland last year Supie has grown to nearly 10,000 members and is experiencing week on week growth and demand from consumers.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Retail: New Law Paves Way For Greater Supermarket Competition

Legislation that bans major supermarkets from blocking their competitors’ access to land to set up new stores paves the way for greater competition in the sector, Minister of Commerce and Consumer Affairs Dr David Clark said... More>>

International Business Forum: NZ EU FTA Coming Down To The Wire – Hold The Line

As negotiations accelerate to conclude an ambitious free trade agreement between New Zealand and the European Union, the NZ International Business Forum (NZIBF), representing a cross section of major exporters... More>>

MBIE: NZ space sector set to star in Moon mission
The New Zealand space sector is set to star in NASA’s CAPSTONE moon mission – with Rocket Lab launching a satellite to the Moon from New Zealand in June, and the lift-off of a separate NASA-NZ lunar research project... More>>

MYOB: New Data Shows Increase In SMEs Experiencing Stress And Anxiety

The lingering impacts of the COVID-19 pandemic have led to a surge in the number of local SME owners and operators experiencing stress and anxiety, according to new research from business management platform, MYOB... More>>

Carbonz: Cashing In On Carbon: The New Marketplace Helping Native Forest To Thrive

The country’s first voluntary carbon credit marketplace, Carbonz, is here to restore native biodiversity and help Aotearoa reach its carbon zero goals by selling the first carbon credits exclusively from native forest... More>>
Entrust District: Dividend Will Be Welcomed After Another Tough Year
We’ve all heard of the saying; “if it sounds too good to be true, it probably is” but for Aucklanders within the Entrust District, getting their share of Entrust’s 2022 annual dividend payment really is as good as it sounds... More>>