OYO Launches Self-funded 15% Discount To Protect Hotel Revenue
Global hospitality technology company OYO has announced upto additional 15% discount for guests booking through its platform. This is an exclusive self-funded scheme introduced by OYO in Malaysia which has been designed to protect revenue and margins while ensuring guests benefit from attractive pricing options.
The scheme has already been rolled out in August this year in select regions such as Kuala Lumpur, Johor Bahru, Kota Kinabalu and Klang in Malaysia. During the pilot phase of the launch, hotels recorded an approximately 20% increase in their monthly revenue.
OYO currently has more than 700 hotels across 50 cities in Malaysia. OYO's extensive presence in Malaysia, with properties across major cities and popular destinations with multiple brands of hotels in such as Capital O in premium category and OYO Rooms in budget category.
These discounts will be extended to guests booking through OYO's platform, providing them with compelling pricing without compromising the revenue margins of the partner hotels.
Recognizing the challenges faced by the hospitality industry, OYO is taking a decisive step to maintain equilibrium between guest satisfaction and partner hotel revenue sustainability. The introduction of this self-funded discount underscores OYO's commitment to its partners, aiming to alleviate financial pressures while maintaining competitive pricing for guests.
Hotels partners also take advantage of OYO's user friendly hotel management system to increase profitability, revenue and efficiency of their hotels. Additionally, OYO also provides OYO Smart Lock-an automated front desk solution which offers seamless guest check-in and check-out safely and securely.
Akshay Rathod, Country Head, OYO Malaysia emphasized, "Our partners' success is integral to our mission, and we are committed to taking proactive steps to safeguard their revenue and margins. This initiative demonstrates OYO's willingness to invest in the mutual success of its partners, absorbing a portion of the costs to boost partner hotel revenue streams. It also aims to enhance the value proposition for guests while safeguarding the financial health of OYO's extensive network of hotel partners".
Tan Sri Cheah Chan Yau, Owner, OYO Hotel Grand City, Kuantan added "The introduction of these additional discounts has not only safeguarded our revenue but has also significantly contributed to enhancing our occupancy rates. The flexibility and support offered through these additional discounts reflects OYO's dedication to fostering a mutually beneficial partnership and demonstrates a keen understanding of the needs of its partners".
OYO has also intensified its efforts to onboard and equip hotels with the latest technological tools, increase their visibility and in turn improve their revenue. The patron facing app, Co-OYO allows the hotels to run and customise promotional offers to help increase occupancy and support revenue maximization.
New hotels get access to OYO's large customer base through its app and website, boasting 100mn+ downloads globally.