Leading By A Strong Margin: Generate Wins Its Fourth Consecutive Consumer NZ People's Choice Award For KiwiSaver

We’re thrilled to share that Generate has won the prestigious Consumer NZ People's Choice Award for KiwiSaver, coming in significantly ahead of the competition.

“Generate Investment Management was the top-ranked KiwiSaver provider in our 2025 survey, with 80 percent of its customers reporting high levels of overall satisfaction,” said Consumer chief executive Jon Duffy.

The Consumer NZ’s People’s Choice award recognises products and services whose customers are highly satisfied. This is the fourth consecutive year Generate has been honoured with an award from Consumer NZ in the KiwSaver category.

Our members gave Generate high praise for outstanding customer service, clear communication, ease of access on its digital platform and impressive long-term investment performance.

“Winning the Consumer NZ People’s Choice Award is a testament to our focus on excellent service and friendly, helpful advice, as well as strong long-term returns,” said Kristian James, Generate Head of Distribution.

“It's especially important through times of market volatility that we look after our members and make a real difference to them – offering reassurance, clarity, and a genuine human connection.”

Based on its independent nationwide customer satisfaction surveys, the Consumer NZ People's Choice Awards are highly regarded in the industry and serve as a valuable resource for consumers seeking trustworthy and reliable brands.

In addition to this prestigious award, Generate is also pleased to have once again achieved strong long-term performance for our members in the year ending 31 March 2025, with our three original KiwiSaver funds all placing in the top three of their respective categories for 10-year performance:

• The Generate KiwiSaver Moderate Fund ranked 1st for 10-year returns in the NZ multisector moderate category*
• The Generate KiwiSaver Growth Fund ranked 3rd for 10-year returns in the NZ multisector growth category*
• The Generate KiwiSaver Focused Growth Fund ranked 3rd for 10-year returns in the NZ multisector aggressive category*

While markets are currently volatile, it’s significant to note that all three of these funds have remained steadfastly in the top three in their category for 10-year performance, for every quarter since they first became eligible in June 2023.

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