Award-Winning Kiwi Game Silly Qs Brings Laughter And Connection Home

When family life is fast-paced (and when is it not!?), it can be easy to lose what connects us. Silly Qs is helping families come together and connect through silly play and laughter. Lots of laughter.

Created in collaboration with child development experts, Silly Qs was designed for ages 5–10 and their whole family, bringing joy to players of most ages and developmental levels. Families play together answering quirky questions, doing hilarious tasks, and interacting with the game’s lovable mascots, the Silly Qrew. It’s screen-free fun that supports social-emotional growth, communication skills, and family bonding.

And the game’s impact is being noticed. Silly Qs has taken home honours at the 2025 Pavs – New Zealand’s premier game awards – winning The Accessible Ambrosia: Excellence in Accessibility award. Recognised for its all-ages appeal, developmental impact, and innovation, Silly Qs is making waves as the game that brings whānau together to connect and laugh out loud while bonding over... silliness!

With this award in the cabinet, Silly Qs is a standout in a growing movement of games that blend fun with purpose.

“We’re so honoured to have Silly Qs win at The Pavs,” says Kylie Williams, parent and founder of Silly Play Co. “We created this tabletop game to give families a way to genuinely connect – to engage and be silly, build empathy and make memories. To be recognised by Aotearoa’s game development community means so much.”

Why Families (and Judges) Love Silly Qs:

• Supports social-emotional development
• Encourages laughter, turn-taking, and movement
• A broad range of ages and abilities can play together
• Created with child development experts

Proud winner: The Accessible Ambrosia: Excellence in Accessibility, The Pavs 2025, New Zealand Games Festival

Real Fun, Backed by Science

The game uses ‘scaffolding’. Children develop a range of skills through play, needing less adult support over time. It’s carefully crafted to be flexible for different developmental levels and can be played again and again as your child grows.

What Parents and Kids Are Saying:

“So much fun! I still don’t know where one of my socks is…” – Nic, Dad

“It’s such a fun and exciting game! In one word, it’s coolzy – cool and crazy.” – Isabelle, 8 & Harry, 6

“Lots of laughs and I enjoy how my 7yo articulates the ‘why’ of his answers.” – Sarah, Mum

“The Silly Qrew are very funny and my favourite card is pulling five funny faces really fast!” – Luca, 7

“A super fun, interactive game that had us all laughing!” – Aimee, Mum

About Silly Play Co.

Silly Play Co. creates products that build connection through laughter and play, working with experts to ensure every giggle has a positive impact. Their flagship game, Silly Qs, was created to help families connect and grow together with silly play and laughter.

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