Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Award Recognises Shift In Travel Marketing

National Award Win By Jasons Recognises Paradigm Shift In Travel Marketing

Tourism operators in New Zealand need to embrace the Internet or they risk falling short of their full potential, according to New Zealand's leading travel publisher.

Winning a prestigious American Express New Zealand Tourism Award is recognition of how they capitalised on the dramatic changes the Internet has brought to travel marketing, says Jasons Travel Media managing director and publisher, John Sandford.

Jasons Travel Media won the Media, Communications and Technology section (and $5000 worth of Air New Zealand travel to assist with international marketing) with its hugely popular web site, Jasons New Zealand Travel Channel (http://www.jasons.co.nz).

Mr Sandford says the growth of the Internet has moved Jasons to focus on a dual media approach in everything it does. Formerly Jason Publishing Ltd, the company was recently renamed as Jason Travel Media to better reflect its changed emphasis.

"Print applications still have real value in the travel industry but it is the explosion of the Internet which has been our biggest and most exciting opportunity," Mr Sandford says.

"When we went online in early 1996 there were only about 30 million people connected to the Internet worldwide. Now there are nearly 200 million - a sixfold increase in just three years."

Jasons own online growth has been exponential, rising from just over 3000 user sessions in late 1996 to over 80,000 per month in only three years.

"We are now New Zealand's largest aggregated travel site with over 4000 individual operator listings," Mr Sandford says.

The Internet has enabled Jasons to leverage the information it collects for its traditional 40 plus print publications to reach a growing worldwide audience.

"Reaching clients in their homes before they travel has traditionally been difficult and expensive. Now clients can search Jasons New Zealand Travel Channel for accommodation, attractions and events, contact the operators directly or use the site's rich directional content, maps, photo library and book store all in a secure environment."

Jasons expects to reach over 10 million visitors via its print solutions in 1999 and around two million online, but Mr Sandford believes the ratio will be 50:50 within two or three years.

Jason Travel Channels were extended in 1997 and 1998 to cover Australia (www.jasons.com.au) and the South Pacific islands (www.pi- travel.com) respectively.

Currently, total traffic for all three sites totals over 120,000 user sessions per month (1.44 million annualised) and 5.4 million hits (64.8 million annualised).

The company also operates the largest brochure distribution network in New Zealand.

ENDS....

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 



Electricity Authority: Review Of Competition In The Wholesale Electricity Market Raises Questions

In March 2021 the Electricity Authority announced it would conduct a review into competition in the wholesale electricity market. The period of the review covers the sustained elevated electricity prices since an unplanned outage at the Pohokura gas facility in Spring 2018... More>>


Government: RSI ‘State Of The Nation’ Report Published
latest research, science and innovation system report card is now available, and outlines how the system is performing, Research, Science and Innovation Minister Megan Woods has announced. “The report seeks to increase transparency, act as a reliable data source and stimulate discussion... More>>




Fonterra: Increases 2021/22 Forecast Farmgate Milk Price

Fonterra Co-operative Group Limited today increased and narrowed its forecast Farmgate Milk Price range to NZD $7.90 - $8.90 per kgMS, from NZD $7.25 - $8.75 per kgMS. The midpoint of the range, which farmers are paid off, has increased to NZD $8.40 per kgMS, from NZD $8.00 per kgMS... More>>




Pamu & Westpac: Market-leading Sustainability-Linked Loan

Westpac NZ and Pāmu have signed New Zealand’s most comprehensive Sustainability-Linked Loan to date, also the largest in the agricultural sector, and the first involving a state-owned enterprise. Pāmu, also known as Landcorp, is New Zealand’s biggest farming business. It will borrow $85m from Westpac NZ over three years... More>>


Retail NZ: Some Good News In COVID Announcements, But Firm Dates Needed

Retail NZ is welcoming news that the Government is increasing financial support for businesses in light of the ongoing COVID-19 lockdown, and that retail will be able to open at all stages of the new “Covid Protection Framework... More>>

ComCom: Companies In Hot Water For Selling Unsafe Hot Water Bottles And Toys

A wholesaler and a retailer have been fined a total of $140,000 under the Fair Trading Act for selling hot water bottles and toys that did not comply with mandatory safety requirements. Paramount Merchandise Company Limited (Paramount) was fined $104,000 after pleading guilty in the Manukau District Court... More>>