Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Formal complaint about Timberlands PR campaign

News release Thursday 19 August 1999


Bob Burton, co-author of Secrets and Lies, will deliver a formal complaint to the ethics committee of the Public Relations Institute of New Zealand (PRINZ) tomorrow morning requesting that they investigate the PR Timberlands campaign for breaches of the Institute's Code of Professional Practice.

Bob Burton has extensive experience writing, commenting and lecturing on the PR industry in Australia and is visiting New Zealand for 10 days for the launch of the book.

"PRINZ should investigate Timberlands' PR advisers over likely breaches of at least eight of the Institute's ethical guidelines for PR practitioners", Bob Burton said. "This is an important test case for whether the public relations institute is prepared to ensure its members uphold 'the highest standards of honesty, accuracy, integrity and decency'".

"I am sceptical about the ability of the the PR industry to self-regulate itself and believe the public should watch closely to see how the Institute handles the apparent unethical behaviour in the Timberlands case."

Particularly aspects of the Code of Professional Conduct that I beleive you should direct your attention to include the following provisions:

· "Conduct their professional activities in accord with the public interest and abide by the laws affecting the practice of public relations and business";

· "Adhere to the highest standards of honesty, accuracy, integrity and decency";

· "Not knowingly disseminate false or misleading information and act promptly to correct an erroneous communication for which they are responsible";

· "Not abuse the channels of public communication or the process of Government";

· "Always conduct themselves and their businesses in a manner that reflect favourably on the practice of public relations and the Insitute, and encourage other practitioners to do so too";

· "Always fully and publicly disclosing any client or business interest in all published editorial work";

· "Be prepared to identify publicly the name of the clients or employer on whose behalf any public communication is made"; and

· "Be committed to uphold, and where necessary, enforce the Code, and inform the Insitute of any evidence that a member may have breached the Code".

For more information, contact: Bob Burton c/- 04 3845074


© Scoop Media

Business Headlines | Sci-Tech Headlines


Government: David McLean Appointed As KiwiRail Chair

David McLean has been appointed as Chair of KiwiRail Holdings Ltd, the Minister for State Owned Enterprises Dr David Clark and Minister of Finance Grant Robertson announced today... More>>

Dairy NZ: ‘More Milk From Fewer Cows’ Trend Continues In A Record Year
Vodafone says it has 10,000 customers using its Wi-Fi Calling service. It took less than three months to reach that milestone; the service began operating in September... More>>

Statistics: Consents Remain At Record Levels
There were 47,715 new homes consented in the year ended October 2021, up 26 percent compared with the year ended October 2020, Stats NZ said today. "The year ended October 2021 marks another record for the annual number of new homes consented,” construction statistics manager Michael Heslop said... More>>

Fonterra: Lifts Forecast Farmgate Milk Price Range And Revises Earnings Guidance At First Quarter Update

Fonterra Co-operative Group today lifted its 2021/22 forecast Farmgate Milk Price range, reported a solid start to the 2022 financial year and revised its earnings guidance... More>>

Canterbury Museum: New Research - Bald Haast's Eagle Feasted On Moa Guts

New Zealand’s extinct Haast’s Eagle (Hieraaetus moorei), the largest known eagle, gulped down viscera like a vulture and may even have been bald, new research suggests... More>>

ABC Business Sales: Demand High For Covid-proof Businesses
Despite the continuing challenges facing businesses in this Covid environment, right now there are more buyers looking for a small-medium sized business than there are sellers in the market... More>>

PriceSpy: Producer Prices Increase
New Black Friday and Covid-19 Report* released by PriceSpy says people’s fear of stepping inside physical shops during big sales events like Black Friday has risen since last year; Kiwis are still planning to shop, but more than ever will do it online this year... More>>