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Speight's Wins Award For Otago Rugby Sponsorship
The successful ongoing partnership between Speight's and the Otago Ruby Union was recognised last night (Wed, November 24) when Speight's won the “Best Long Term Sponsorship” category at the New Zealand Post Sports Sponsorship Awards in Auckland.
The relationship between Speight's and Otago rugby dates back as far as the late 1890s, and the award recognises the partnership’s longevity, especially since 1991 when Speight's took over the major sponsorship of the Union , and the Highlanders and Otago NPC team.
Speight's sales manager Greg Cooper said Speight's was pleased to receive such an award, and that the accolade highlighted the successful relationship that has developed over the years to benefit both partners.
“Speight's and Otago Rugby share so many values. Both are down-to-earth, have a never say die attitude, and can attribute success to strong Southern roots,” Mr Cooper said.
“Otago Rugby is vital to the Speight's brand, and the Otago people’s loyalty and passion for both the team and the beer is testament to the success of the partnership.”
Speight's shared the
“Best Long Term Sponsorship” award with Steinlager and its
sponsorship of the All
Blacks.
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