Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

"Stampede" On Shell Forecourts

MEDIACOM-RELEASE-SHELL-NZ

"STAMPEDE" ON SHELL FORECOURTS AS NEW PROMOTIONS FLY OUT THE DOOR

A stampede has taken place on Shell forecourts with more than 100,000 stamps sold from Shell service stations in the first week of sales.

The promotional stamps, produced in conjunction with KiwiMail, sell for 36 cents and are sold in books of 10 across Shell's 400- strong service station network. They can be posted at any of Shell's Select brand of convenience stores, or at any New Zealand Post box.

Shell Communications Manager, Antonius Papaspiropoulos, says the new promotion has been a major coup for Shell's retail division.

"Shell's aim is to delight its customers by providing new innovations on a continuous basis. Clearly our new postal offering has met a market need, and looks destined to fly even higher in the future."

Customers are also able to purchase and post Kiwimail parcels and packages from any Shell Select store. Alternatively, for greater convenience, customers can take advantage of a home pick-up service which enables them to purchase a $4.95 ticket and have their package or parcel collected from the door.

Shell's other new Lego promotion, the Shellville range of Lego, has similarly met with phenomenal sales figures.

All items will be sold out before Christmas, representing sales of hundreds of thousands of units.

The Lego range is a first for Shell because the merchandise has a direct association with the company's core business - fuel and convenience shopping. Customers are able to assemble an entire Shell service station forecourt, as well as a range of cars and trucks, from the Lego pieces available.

Customers have commended the promotion as one of the best they have ever seen.

Shell is at the leading edge of the retail revolution, having established a number of joint ventures which are providing customers with real value. These include the Fly Buys loyalty programme which now has more than half a million members, and a 50 per cent stake in the Burger King franchise.

Other new products which have met with great success across Shell's retail network in the past year include pre-paid mobile phones and sushi.

ENDS....

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 



Reserve Bank: Monetary Conditions Tighten By More And Sooner

The Monetary Policy Committee today increased the Official Cash Rate (OCR) to 2.0 percent. The Committee agreed it remains appropriate to continue to tighten monetary conditions at pace to maintain price stability... More>>


The Download Weekly: Vodafone FibreX back in court

Vodafone and the Commerce Commission head back to court over FibreX in a week the TCF issues broadband marketing codes that should avoid similar problems in the future... More>>


NIWA: Tonga Eruption Discoveries Defy Expectations
New findings from the record-breaking Tongan volcanic eruption are “surprising and unexpected”, say scientists from New Zealand’s National Institute for Water and Atmospheric Research (NIWA)... More>>


Fonterra: Provides 2022/23 Opening Forecast Farmgate Milk Price & Business Performance Update
Fonterra today announced its 2022/23 opening forecast Farmgate Milk Price and provided an update on its third-quarter performance... More>>


Stats: Quiet Start For Retail In 2022
The volume of retail sales was relatively unchanged in the March 2022 quarter, following a strong increase in the December 2021 quarter, Stats NZ said today... More>>



Finder: RBNZ Survey: 64% Of Experts Say Rising Inflation Will Push More Kiwis Into Debt

Soaring inflation and cost of living pressures will see many households pushed to the financial limit, according to experts... More>>